Qualaroo
Qualaroo: A focused choice for contextual feedback across web, apps, email, and product experiences. Ranked #62 of 131 in Survey Software by our editors (3.0/10); pricing: Free plan; best for in-product customer feedback surveys.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forIn-product customer feedback surveys
- Free planYes
- Paid from$239.88/yr
- Founded2010 · Santa Monica, California, USA
- Facts checked22 Sep 2026

Where it wins
- Targets surveys by behavior, demographics, identity, and location
- Supports NPS, CSAT, CES, branching logic, and persistent feedback forms
- Connects feedback with Salesforce, Tableau, Slack, HubSpot, and webhooks
Where it doesn't
- The Free plan is limited to 50 responses
- Advanced sentiment analysis and SDK access require Enterprise
- Enterprise pricing is annual at $1,798.88
Our verdict on Qualaroo
Qualaroo is customer feedback software for marketers, product teams, UX researchers, customer success teams, SaaS companies, ecommerce businesses, and larger organizations. It collects contextual feedback through in-app, website, mobile, email, and link-based surveys. Core survey types include NPS, CSAT, and CES, while targeting, branching and skip logic, identity properties, analytics, exports, and integrations support more tailored feedback programs.
Pricing starts with a Free plan that includes all premium features, 50 responses, 500 email sends, and 10,000 pageviews. Essentials costs $19.99 per month or $239.88 per year and adds unlimited responses, 1,000 email sends per month, unlimited forms and surveys, and AI help to create surveys. Business costs $49.99 per month or $599.88 per year, adding NPS surveys, a feedback button and sidebar form, and Mobile Nudges. Enterprise costs $1,798.88 per year and adds custom email sends and pageviews, sentiment analysis by IBM Watson, iOS and Android SDK access, and SAML SSO. A 14-day free trial is also available.
Qualaroo fits teams that need feedback inside customer journeys rather than only through standalone questionnaires. Behavioral, demographic, identity, and location targeting can focus surveys on specific audiences, while heatmaps, session replay, prototype testing, and reports add context around responses. Integrations include Salesforce, Tableau, Intercom, Zapier, Slack, Mailchimp, HubSpot, Marketo, Eloqua, KISSmetrics, Google Analytics, FullStory, SessionCam, and Adobe Analytics, with webhooks and an API for broader workflows. Teams that need contextual feedback across web, mobile, and product surfaces should consider Qualaroo; organizations seeking only simple survey forms may find its targeting and analysis features more than they need.
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Qualaroo pricing
All 3 Qualaroo plans and prices →
Qualaroo fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $239.88/yr |
| Responses included | Not verified |
| Questions per survey | Not verified |
| Logic branching | Not verified |
| Custom branding | Not verified |
| Response analytics | Not verified |
| API access | Not verified |
| Respondent panel | Not verified |
| Money-back guarantee | 15 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, SSO/SAML |
| Support | Email, Live chat, Phone, Tickets, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Salesforce, Tableau, Intercom, Zapier, Slack, Mailchimp … See all → |
| Pricing | Free plan (source) |
| Website | qualaroo.com |
| Facts checked | 22 Sep 2026 |
Qualaroo integrations
Qualaroo lists 20 integrations on its own site.
- Salesforce
- Tableau
- Intercom
- Zapier
- Slack
- Mailchimp
- HubSpot
- Marketo
- Eloqua
- KISSmetrics
- Webhooks
- Google Analytics
- FullStory
- SessionCam
- Adobe Analytics
- Microsoft Power BI
- Google Tag Manager
- Tealium
- Segment
- Optimizely
See all Qualaroo integrations →
Alternatives to Qualaroo
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- QualtricsAdvanced survey research for teams that need logic, analysis, panels, and API access.9.3
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
See all Qualaroo alternatives →
Also Ranked In
Qualaroo is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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