Qualaroo review
A focused choice for contextual feedback across web, apps, email, and product experiences.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Qualaroo is customer feedback software for marketers, product teams, UX researchers, customer success teams, SaaS companies, ecommerce businesses, and larger organizations. It collects contextual feedback through in-app, website, mobile, email, and link-based surveys. Core survey types include NPS, CSAT, and CES, while targeting, branching and skip logic, identity properties, analytics, exports, and integrations support more tailored feedback programs.
Pricing starts with a Free plan that includes all premium features, 50 responses, 500 email sends, and 10,000 pageviews. Essentials costs $19.99 per month or $239.88 per year and adds unlimited responses, 1,000 email sends per month, unlimited forms and surveys, and AI help to create surveys. Business costs $49.99 per month or $599.88 per year, adding NPS surveys, a feedback button and sidebar form, and Mobile Nudges. Enterprise costs $1,798.88 per year and adds custom email sends and pageviews, sentiment analysis by IBM Watson, iOS and Android SDK access, and SAML SSO. A 14-day free trial is also available.
Qualaroo fits teams that need feedback inside customer journeys rather than only through standalone questionnaires. Behavioral, demographic, identity, and location targeting can focus surveys on specific audiences, while heatmaps, session replay, prototype testing, and reports add context around responses. Integrations include Salesforce, Tableau, Intercom, Zapier, Slack, Mailchimp, HubSpot, Marketo, Eloqua, KISSmetrics, Google Analytics, FullStory, SessionCam, and Adobe Analytics, with webhooks and an API for broader workflows. Teams that need contextual feedback across web, mobile, and product surfaces should consider Qualaroo; organizations seeking only simple survey forms may find its targeting and analysis features more than they need.
Qualaroo pros and cons
- Where it wins
- Targets surveys by behavior, demographics, identity, and location
- Supports NPS, CSAT, CES, branching logic, and persistent feedback forms
- Connects feedback with Salesforce, Tableau, Slack, HubSpot, and webhooks
- Where it doesn't
- The Free plan is limited to 50 responses
- Advanced sentiment analysis and SDK access require Enterprise
- Enterprise pricing is annual at $1,798.88
Qualaroo fact sheet, pricing and score →
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