Purify

Paid#47 of 49 in Ad BlockersAd Blocking Software

Purify: A focused Safari blocker for iOS users who want broad page filtering. Ranked #47 of 49 in Ad Blockers by our editors (6.0/10); pricing: Paid; best for iPhone users wanting focused Safari filtering.

6.0/10★★★☆☆Editor score

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At a glance

• Editor score
  6.0 / 10
• Pricing
  Paid
• Best for
  iPhone users wanting focused Safari filtering
• Free plan
  No
• Device coverage
  Mobile
• Facts checked
  20 Sep 2026

• Where it wins

  • Blocks ads, tracking, scripts, images, fonts, and social elements
  • Syncs preferences and whitelists through iCloud
  • Reports problematic sites and pages directly from Safari

• Where it doesn't

  • Works only on iOS
  • Supports Safari rather than multiple browsers
  • Paid app with no free plan

Our verdict on Purify

Purify is a paid content-blocking app for Safari on iPhone and iPad. It is designed for consumers who want less page clutter, reduced data usage, and a more focused mobile browsing experience. Its filtering covers advertisements, tracking, scripts, images, custom fonts, social buttons, comments, and cookie-policy warnings. Website whitelisting gives users a way to preserve access to selected sites while applying broader blocking elsewhere.

Its main strength is the breadth of controls within a single-browser mobile setup. Purify goes beyond ad removal by allowing users to block page elements such as social buttons, comments, custom fonts, images, and cookie-policy warnings. Preferences can be managed from Safari, and iCloud synchronization carries preferences and whitelists across supported Apple devices. For someone whose browsing is centered on Safari, that combination makes the product more configurable than a basic ad-only blocker.

The trade-off is a narrow platform and ecosystem fit. Purify is identified as an iOS app, with Safari as its browser integration; desktop, Android, browser-extension, and self-hosted versions are not part of its documented offering. It is also paid, with one listed plan and no free tier. The documented latest version dates to 2018, and the website shows a 2019 copyright notice, so buyers who prioritize clear signs of current maintenance may want to consider an alternative. Choose Purify if you want extensive Safari filtering on iPhone or iPad and value iCloud-synced whitelists. Choose another product if you need multi-platform coverage, broader browser support, or a free option.

Your product? Our editors can test Purify in depth and publish a review, labelled as paid · from $149/mo →

Purify pricing

All 1 Purify plans and prices →

Purify fact sheet

Purify integrations

Purify lists 2 integrations on its own site.

• iCloud
• Safari

Alternatives to Purify

• AdGuardA broad ad and privacy blocker with browser, app, DNS, and parental controls.9.4
• GhosteryA free, open-source blocker with broad platform coverage and detailed privacy controls.9.2
• UOuBlock OriginA highly configurable free blocker for users who want control over filtering.9.1

See all Purify alternatives →

Featured on iTechGuides

Purify is listed in our Ad Blockers directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update