Purify review
A focused Safari blocker for iOS users who want broad page filtering.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Purify is a paid content-blocking app for Safari on iPhone and iPad. It is designed for consumers who want less page clutter, reduced data usage, and a more focused mobile browsing experience. Its filtering covers advertisements, tracking, scripts, images, custom fonts, social buttons, comments, and cookie-policy warnings. Website whitelisting gives users a way to preserve access to selected sites while applying broader blocking elsewhere.
Its main strength is the breadth of controls within a single-browser mobile setup. Purify goes beyond ad removal by allowing users to block page elements such as social buttons, comments, custom fonts, images, and cookie-policy warnings. Preferences can be managed from Safari, and iCloud synchronization carries preferences and whitelists across supported Apple devices. For someone whose browsing is centered on Safari, that combination makes the product more configurable than a basic ad-only blocker.
The trade-off is a narrow platform and ecosystem fit. Purify is identified as an iOS app, with Safari as its browser integration; desktop, Android, browser-extension, and self-hosted versions are not part of its documented offering. It is also paid, with one listed plan and no free tier. The documented latest version dates to 2018, and the website shows a 2019 copyright notice, so buyers who prioritize clear signs of current maintenance may want to consider an alternative. Choose Purify if you want extensive Safari filtering on iPhone or iPad and value iCloud-synced whitelists. Choose another product if you need multi-platform coverage, broader browser support, or a free option.
Purify pros and cons
- Where it wins
- Blocks ads, tracking, scripts, images, fonts, and social elements
- Syncs preferences and whitelists through iCloud
- Reports problematic sites and pages directly from Safari
- Where it doesn't
- Works only on iOS
- Supports Safari rather than multiple browsers
- Paid app with no free plan
Purify fact sheet, pricing and score →
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