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Proptude

Paid#169 of 248 in Real Estate CRM Software

Proptude: A Salesforce-based CRM for brokerages that want AI-led lead operations. Ranked #169 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Pricing on request; best for teams wanting AI-assisted lead operations.

3.0/10Editor score

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At a glance

Editor score
3.0 / 10
Pricing
Pricing on request
Best for
Teams wanting AI-assisted lead operations
Free plan
No
Automated follow-up
Yes
Facts checked
23 Sep 2026

Where it wins
- AI scores, prioritizes, routes, and recirculates leads.
- Workflows cover follow-up, nurturing, scheduling, and deal stages.
- Listings, contracts, campaigns, and dashboards share one system.
Where it doesn't
- Pricing requires a sales conversation.
- The platform is built on Salesforce.
- Its broad feature set may exceed smaller teams’ needs.

Our verdict on Proptude

Proptude is a real estate operating system for U.S. brokerages and real estate teams. It combines lead capture, AI-based scoring and routing, agent workflows, listing and contract management, geo-farming campaigns, drip marketing, automated follow-ups, and performance reporting. The product is aimed at organizations coordinating leads, agents, listings, and pipeline activity rather than individual agents seeking a lightweight contact manager.

Its strongest differentiator is the breadth of AI-assisted lead operations. Proptude can prioritize and route leads, recirculate them through a lead pond, and support conversational, voice, and messaging assistance. Custom workflows can reflect lead type or deal stage, while automated follow-ups, lead scheduling, drip marketing, and dashboards connect daily execution with performance reporting. This makes the product a fit for brokerages that want structured processes around lead response and agent accountability.

Platform fit is another important consideration. Proptude is built on Salesforce and lists integrations with Zillow, Realtor.com, Facebook, and Salesforce. Its scope extends beyond lead management into listings, contracts, geo-farming, hyperlocal campaign tracking, and pipeline reporting. Pricing is handled through a sales conversation rather than published plan tiers, so it suits teams evaluating a broader operating system with tailored requirements. Larger brokerages and teams that value AI-assisted routing, automation, and centralized oversight should consider Proptude. Smaller teams or buyers seeking a simpler, independently priced CRM may prefer a narrower tool.

Your product? Our editors can test Proptude in depth and publish a review, labelled as paid · from $149/mo →

Proptude pricing

Plans Pricing on requestPaid No free plan — trial or paid only. Prices checked 23 Sep 2026.

See plans on proptude.com

Proptude fact sheet

Free plan	No
Paid from	Not verified
Automated follow-up	Yes
Lead routing	Yes
Property matching	Not verified
Website included	Not verified
Mobile app	Not verified
Email marketing	Yes
Lead import	Yes
Deployment	Cloud
Platforms	Web
Built for	Small business, Mid-market, Enterprise (editorial estimate)
Integrations	3 integrations: Zillow, Realtor.com, Facebook
Pricing	Pricing on request
Website	proptude.com
Facts checked	23 Sep 2026

Proptude integrations

Proptude lists 3 integrations on its own site.

Zillow
Realtor.com
Facebook

Alternatives to Proptude

See all Proptude alternatives →

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Featured on iTechGuides

Proptude is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update