Propertybase review
A Salesforce-based real estate CRM for teams managing leads, listings, and deals.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Propertybase is a real estate CRM built on Salesforce for agents, teams, and brokerages. It brings lead capture, routing, contact and listing management, property matching, deal pipelines, email marketing, reporting, and transaction workflows into one system. The product is aimed at organizations coordinating leads, listings, inquiries, offers, commissions, and client relationships across multiple offices or territories. Web, iOS, Android, and API access support teams working across desktop and mobile environments.
Pricing is centered on the Propertybase Salesforce Edition at USD 89 per user per month. The plan includes a Force.com license, lead capture and routing, listing auto-matching, email marketing and property alerts, and mobile CRM for iOS and Android. The paid structure suits teams budgeting for per-user access, while the starting price makes it more appropriate for brokerages with a clear need for Salesforce-based workflows than for small teams seeking a lightweight, standalone CRM. Website functionality is not part of the product offering described here.
Its strongest fit is the Salesforce ecosystem. Salesforce AgentExchange, Salesforce Data Loader, and Salesforce dashboards connect Propertybase with Salesforce-oriented data, reporting, and workflow needs, while Lone Wolf Authentisign supports a transaction-related integration. Core CRM capabilities cover automated follow-up, task creation, agent and team routing, listing matching, contact and offer management, pipeline milestones, CSV imports, and property alerts. Choose Propertybase when Salesforce alignment and real estate workflow breadth are priorities; consider a different CRM when you want a non-Salesforce foundation, included website tools, or a lower-cost entry point.
Propertybase pros and cons
- Where it wins
- Automates lead capture, routing, follow-up, and task creation
- Matches inquiries to listings and tracks deals through milestones
- Includes mobile CRM, email marketing, reporting, and Salesforce dashboards
- Where it doesn't
- Starts at USD 89 per user per month
- Website functionality is not included
- Salesforce-centered architecture may not suit standalone CRM buyers
Propertybase fact sheet, pricing and score →
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