PREP
PREP: A capable free CRM for small agencies, with paid collaboration and workspace upgrades. Ranked #154 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Free plan; best for small agencies wanting a capable free starting point.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forSmall agencies wanting a capable free starting point
- Free planYes
- Paid from$490/yr
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Free Starter plan with lead forms and core CRM features
- Transaction pipelines, smart checklists, and deadline alerts
- Team workspaces with sharing, permissions, and audit logging
Where it doesn't
- Web-only access with no native mobile app
- Free Starter plan includes contact, property, checklist, and deal limits
- Integration options center on Google services
Our verdict on PREP
PREP is a web-based real estate CRM and transaction management platform for agents, transaction coordinators, teams, and brokerages. It brings together property records, categorized contacts, buyer and seller transaction pipelines, smart checklists, deadline alerts, lead-capture forms, imports, and collaboration tools. Its fit is broad, but the free Starter plan makes it particularly relevant to small agencies that need a capable starting point without a time-limited trial.
Pricing is structured around increasing capacity and collaboration. Starter is free with no time limit and includes lead-capture forms, while contact, property, checklist, and deal limits apply. Agent costs $49 per month or $490 per year and removes caps on properties, contacts, and active deals while adding entity sharing, calendar integration, and portal and intake forms. Team costs $149 per month or $1,490 per year and adds a shared workspace, role-based permissions, and in-app and email notifications. Office costs $299 per month or $2,990 per year, adding up to 5 team workspaces, priority support, and role-based task assignment. Enterprise offers custom user and workspace counts, priority support, an optional service-level agreement, and early access to new features.
PREP’s strongest operational angle is the connection between lead capture and transaction execution. Public forms can support campaign attribution and CRM routing, while CSV and Excel imports include field mapping and duplicate detection. Stage-triggered checklists, in-app alerts, email digests, Google Calendar integration, audit logging, and role-based access control support structured workflows. The platform is web-only, and its listed integrations are Google Calendar, Google Sign-In, and Google Places API, so organizations seeking native mobile access or a wider integration ecosystem should look elsewhere. Small agencies and growing teams should consider PREP; buyers needing broader platform coverage should choose an alternative.
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PREP pricing
PREP fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $490/yr |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Not verified |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Not verified |
| Lead import | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Google Calendar, Google Sign-In, Google Places API |
| Pricing | Free plan (source) |
| Website | the-prep.casa |
| Facts checked | 22 Sep 2026 |
PREP integrations
PREP lists 3 integrations on its own site.
- Google Calendar
- Google Sign-In
- Google Places API
Alternatives to PREP
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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