Perpetua
Perpetua: A focused choice for automating Amazon and marketplace advertising, not broad marketing automation. Ranked #124 of 128 in Marketing Automation Software by our editors (3.0/10); pricing: Paid; best for amazon-focused advertising optimization teams.
At a glance
- Editor score3.0 / 10
- PricingPaid
- Best forAmazon-focused advertising optimization teams
- Free planNo
- Paid from$695/mo
- Facts checked20 Sep 2026
Where it wins
- Automates campaign creation, bidding, keyword harvesting, and budget optimization
- Provides Amazon reporting, market intelligence, and performance recommendations
- Connects with Amazon, Walmart, Instacart, Criteo, Citrus, and data warehouses
Where it doesn't
- No free plan is available
- Essentials starts at $695 per month
- Focused on retail media rather than email, CRM, or lead-capture automation
Our verdict on Perpetua
Perpetua is retail media optimization software for brands, agencies, startups, and large consumer packaged goods companies selling online. Its core focus is ecommerce advertising across Amazon, Walmart, Instacart, and other retail-media environments. The platform automates campaign creation, execution, bidding, keyword harvesting, and budget optimization, making it a fit for teams managing marketplace advertising rather than teams seeking email automation, CRM journeys, lead scoring, or lead-capture forms.
Pricing is paid-only, with Essentials listed at $695 per month. Essentials includes AI-powered bid optimization, automated keyword harvesting, performance and profitability reporting, data-driven recommendations, chat support, and Slack community access. Growth is also listed at $695 per month and adds hourly reporting and intraday optimization through Amazon Marketing Stream, hourly share-of-voice and organic-rank insights, revenue opportunity analysis, competitor search-term data, and Client Success team access. Premium includes Growth features, competitor and market intelligence data, custom Amazon Marketing Cloud reporting, custom data integrations, intelligence dashboards, and a dedicated account team.
Perpetua’s strongest fit is teams that need deeper retail-media operations and marketplace advertising analysis. Its integrations include Amazon Advertising, Amazon SP-API, Amazon DSP, Amazon Marketing Stream, Walmart Advertising, Criteo Advertising, Citrus Advertising, Instacart Advertising, Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, and PostgreSQL. Amazon Marketing Cloud reporting, share-of-voice insights, organic-rank data, and competitor search-term analysis extend the platform beyond basic bid management. Choose Perpetua for automated marketplace advertising and retail-media intelligence; choose another category tool if your priority is broad marketing automation across email, CRM journeys, lead scoring, and forms.
Your product? Our editors can test Perpetua in depth and publish a review, labelled as paid · from $149/mo →
Perpetua pricing
All 3 Perpetua plans and prices →
Perpetua fact sheet
| Free plan | No |
|---|---|
| Paid from | $695/mo |
| Email automation | Not verified |
| Customer journeys | Not verified |
| Lead scoring | Not verified |
| Lead capture forms | Not verified |
| CRM integrations | Not verified |
| Included contacts | Not verified |
| Support | Live chat, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: Amazon Advertising, Amazon SP-API, Amazon DSP, Amazon Marketing Stream, Walmart Advertising, Criteo Advertising … See all → |
| Pricing | Paid (source) |
| Website | perpetua.io |
| Facts checked | 20 Sep 2026 |
Perpetua integrations
Perpetua lists 13 integrations on its own site.
- Amazon Advertising
- Amazon SP-API
- Amazon DSP
- Amazon Marketing Stream
- Walmart Advertising
- Criteo Advertising
- Citrus Advertising
- Instacart Advertising
- Snowflake
- Amazon Redshift
- Google BigQuery
- Microsoft SQL Server
- PostgreSQL
See all Perpetua integrations →
Alternatives to Perpetua
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Perpetua alternatives →
Also Ranked In
Perpetua is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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