PayHelm review
A broad ecommerce analytics suite with a useful free plan and real-time reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage spans revenue, profit, margins, COGS, P&L, product and SKU profitability, customer cohorts, retention, inventory, payouts, taxes, fees, and shipping costs. Web, iOS, Android, and API access support teams that need reporting beyond a single storefront.
The plan structure gives smaller businesses a clear starting point. Free includes a unified reporting dashboard, profit and margin reports, 300+ metrics, a 12-month data lookback, and 10 users. Entrepreneur costs $20 per user per month and adds custom reports and dashboards, COGS reporting, AI Chat, and email marketing analytics. Business adds advanced filters and segments, scheduled and emailed reports, inventory analytics, traffic and advertising analytics, and priority support, with pricing tied to monthly sales. Enterprise adds unlimited users, unlimited sales volume, dedicated hosting and infrastructure, custom data pipelines, and a dedicated account manager.
PayHelm fits stores that want one reporting layer across commerce and marketing systems. Connections include Shopify, BigCommerce, WooCommerce, Magento, Wix, Amazon, Walmart, eBay, Etsy, Square, Stripe, PayPal, Google Ads, Meta Ads, and Klaviyo. Marketing attribution, ROAS, campaign analysis, customer segmentation, and product margin tracking make it broader than a storefront-only dashboard. AI-assisted questions, natural-language report generation, agent automation, scheduled reports, exports, and real-time refresh add flexibility. Stores seeking focused reporting with minimal scope may prefer a narrower tool, while growing teams needing profitability, customer, inventory, and marketing views in one system should consider PayHelm.
PayHelm pros and cons
- Where it wins
- Free plan includes 300+ metrics and 10 users
- Unifies store, marketplace, advertising, payment, and customer data
- Real-time reporting across web, mobile, and API
- Where it doesn't
- Paid plans add cost per user or based on sales volume
- Advanced capabilities are concentrated in higher-tier plans
- Enterprise features are aimed at larger commerce teams
PayHelm fact sheet, pricing and score →
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