Ovatu
Ovatu: A broad salon platform covering bookings, operations, payments, marketing, and inventory. Ranked #8 of 35 in Salon Software by our editors (8.4/10); pricing: 30-day trial; best for feature-rich salons needing integrations.
At a glance
- Editor score8.4 / 10
- Pricing30-day trial
- Best forFeature-rich salons needing integrations
- Free planNo
- Paid from$25/user/mo
- Online bookingYes
- Facts checked21 Sep 2026
Where it wins
- Combines booking, rosters, reminders, POS, inventory, and reporting
- Supports forms, waivers, gift cards, passes, loyalty, and marketing
- Offers web, macOS, iOS, and Android access with broad integrations
Where it doesn't
- No free plan is available
- Advanced marketing features require the Loaded plan
- Additional employee charges apply beyond the first employee
Our verdict on Ovatu
Ovatu is salon and appointment-business management software for salons, beauty businesses, wellness providers, and similar operators. It brings online booking, staff scheduling, customer records, automated email and SMS reminders, payments, point of sale, marketing, reporting, consultation forms, inventory, gift cards, and prepaid passes into one product. Businesses can offer booking through a customizable minisite and manage appointments, availability, staff rosters, sales, and communications across web, macOS, iOS, and Android.
Pricing is organized into two monthly plans. Neat costs $25 per month for the first employee and includes appointments, online booking, point of sale, reminders, waitlists, and customer reviews. Loaded costs $38 per month and includes all Neat features, plus campaigns, passes, gift cards, promo codes, and loyalty. A 30-day trial is available, while additional employee charges are listed separately. The plan structure suits salons that want a defined entry tier, although businesses needing marketing and retention tools must choose the higher plan.
Its broad operational scope is the main reason to consider Ovatu. Scheduling includes availability management, rescheduling, buffers, waitlists, and resource scheduling, while staff tools cover shifts, breaks, leave, and availability. Customer profiles can hold appointment history, notes, forms, photos, balances, and sales. Inventory includes stocktakes and purchase orders, and reporting supports CSV or JSON export. Integrations include PayPal, PayPal Here, Zoom, Square, SumUp, Stripe, SendPulse, Mailchimp, Slack, Facebook, Instagram, calendar feeds, and Reserve with Google. Ovatu fits salons seeking many connected business functions; a smaller operation wanting only basic appointment booking may not need its wider feature set.
Your product? Our editors can test Ovatu in depth and publish a review, labelled as paid · from $149/mo →
Ovatu pricing
All 2 Ovatu plans and prices →
Ovatu fact sheet
| Free plan | No |
|---|---|
| Paid from | $25/user/mo |
| Online booking | Yes |
| Staff calendar | Yes |
| POS and payments | Yes |
| Client reminders | Yes |
| Inventory tracking | Yes |
| Multi-location support | Not verified |
| Memberships and packages | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web, macOS, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Live chat, Phone, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 17 integrations: Slack, Meta (Facebook and Instagram), Twitter, Instagram, Mailchimp, SendPulse … See all → |
| Pricing | 30-day trial (source) |
| Website | ovatu.com |
| Facts checked | 21 Sep 2026 |
Ovatu integrations
Ovatu lists 17 integrations on its own site.
- Slack
- Meta (Facebook and Instagram)
- Mailchimp
- SendPulse
- PayPal
- PayPal Here
- Stripe
- SumUp
- Square
- Tyro
- PaymentSense
- Zoom
- Zettle
- Google Analytics
- Reserve with Google
Alternatives to Ovatu
- PhorestA broad salon management suite for established teams building branded client experiences.9.3
- VagaroA capable salon booking suite with payments, calendars, reminders, and business integrations.9.1
- DaySmart SalonA broad salon suite with affordable entry pricing and deeper tools on higher tiers.9.0
Ovatu vs the competition
Compare Ovatu with any tool side by side →
Also Ranked In
Ovatu is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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