Orba CRM review
A broad real estate CRM pairing AI lead response with brokerage and transaction tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Orba CRM is a cloud-based platform for real estate agents and brokerages that brings lead management, visual pipelines, MLS search, transaction workflows, marketing campaigns and scheduling into one system. Its AI features address lead qualification, scoring, contract and inspection-report analysis, email writing, compliance checking and home valuation. Individual agents can use the Monthly or Annual plans, while brokerages get administrative tools for routing, reporting, billing and agent imports. Web, iOS and Android access support teams working across devices.
Pricing is split between agent and brokerage plans. The Monthly plan costs $79.99 per seat per month and includes unlimited leads and contacts, 12 AI tools, email, SMS and drip campaigns, booking tools, MLS search, transaction management and a mobile PWA app. The Annual plan costs $699 per seat per year with the same listed capabilities. Small Team costs $39 per agent per month with annual billing and adds a broker admin dashboard, lead routing, performance tracking, centralized billing and CSV bulk import. Mid-Size costs $29 per agent per month with annual billing, requires 11–50 agents, and adds advanced routing, activity reports, a dedicated account manager, and phone and email support. Enterprise adds white-labeling, custom integrations, SSO/SAML, API access, dedicated success management and SLA guarantees.
The platform’s breadth suits brokerages that want lead capture, follow-up, transactions, compliance checks and agent administration in one product. Routing can use round-robin, ZIP code, price range or manual assignment, while campaign, booking and calendar features support ongoing engagement. MLS is the listed integration, so organizations that depend on a wider integration ecosystem may need to assess fit carefully. Orba CRM is a strong candidate for teams prioritizing built-in AI and brokerage workflow controls; solo users or businesses seeking a free plan or broader integrations may prefer a narrower alternative.
Orba CRM pros and cons
- Where it wins
- AI tools cover lead response, scoring, contracts, inspections and valuation
- Brokerage plans add routing, performance tracking, billing and agent management
- MLS search, transactions, campaigns and scheduling span the sales workflow
- Where it doesn't
- No free plan; the trial lasts 14 days
- Integrations are centered on MLS
- The $29 starting rate requires 11–50 agents and annual billing
Orba CRM fact sheet, pricing and score →
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