Opal
Opal: A broad marketing work hub for teams connecting strategy, content, approvals, and budgets. Ranked #4 of 23 in Marketing Project Management Software by our editors (8.9/10); pricing: Pricing on request; best for strategic marketing departments.
At a glance
- Editor score8.9 / 10
- PricingPricing on request
- Best forStrategic marketing departments
- Approval workflowsYes
- Founded2011 · Portland, Oregon, United States
- Facts checked20 Sep 2026
Where it wins
- Connects campaign strategy, calendars, briefs, and execution in one workspace
- Supports previews, annotations, approvals, asset management, and presentations
- Offers 15 integrations plus web, iOS, Chrome extension, API, and Gem AI assistance
Where it doesn't
- Contact-sales pricing makes plan and cost comparisons less direct
- Limited guest access may constrain collaboration with external contributors
- Its broad feature set may be more than teams needing only basic project tracking
Our verdict on Opal
Opal is a cloud-based marketing planning and project management platform for marketing and communications teams. It brings campaign and strategy planning, visual calendars, content production, creative review, approvals, workflows, presentations, asset management, and budget planning into one environment. Strategic departments managing work across brands, channels, teams, or regions will find the positioning especially relevant, while teams looking only for a simple task list may have less need for its wider planning model.
The platform’s strongest area is the connection between strategy and execution. Visual plans support swim lanes, flexible timescales, and campaign briefs, while the central marketing calendar helps teams visualize projects, campaigns, and content. Content creation includes true-to-life channel previews, and creative annotations provide contextual feedback. Approval workflows add task phases, approval phases, assignees, and due dates. Marketing boards, an asset library, presentations generated from marketing work, and campaign budget planning extend the workflow beyond scheduling. Gem provides AI assistance, and the published integration list includes marketing platforms such as Khoros, Dash Social, Facebook Ads Manager, Sprout Social, and Sprinklr, alongside Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Formstack, Google Forms, Google Sheets, and Frame.io.
Pricing requires contacting Opal, so buyers should request plan details that match their team structure, collaboration needs, and integrations. The product is available through web, iOS, a Chrome extension, and an API, giving it a broad platform footprint. Limited guest access is an important consideration for organizations that regularly bring clients or outside contributors into projects. Opal should suit strategic marketing departments that need planning, review, approvals, budgets, and content visualization in one system. Teams prioritizing simple project tracking, transparent self-serve pricing, or extensive guest collaboration should compare alternatives before choosing it.
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Opal pricing
Opal fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Campaign planning | Yes |
| Content calendar | Yes |
| Approval workflows | Yes |
| Creative proofing | Yes |
| Resource planning | Not verified |
| Guest access | Limited |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Chrome extension |
| Compliance & security | SSO/SAML |
| Support | Email, Docs |
| Built for | Enterprise (editorial estimate) |
| Integrations | 19 integrations: Khoros, Dash Social, Facebook Ads Manager, Sprout Social, Sprinklr, Jira … See all → |
| Pricing | Pricing on request (source) |
| Website | workwithopal.com |
| Facts checked | 20 Sep 2026 |
Opal integrations
Opal lists 19 integrations on its own site.
- Khoros
- Dash Social
- Facebook Ads Manager
- Sprout Social
- Sprinklr
- Jira
- Adobe Workfront
- Wrike
- Asana
- Airtable
- Smartsheet
- Formstack
- Google Forms
- Google Sheets
- Frame.io
- Slack
- Firstup
- Zapier
- Tray.io
Alternatives to Opal
- Adobe WorkfrontA broad enterprise work hub for marketing planning, approvals, capacity, and reporting.9.4
- LythoA strong fit for creative-heavy marketing teams that need structured approvals and asset control.9.2
- ScreendragonA broad work-management system for complex creative and marketing operations.9.1
Opal vs the competition
- Opal vs Adobe Workfront
- Opal vs Lytho
- Opal vs Screendragon
- Opal vs Atheer
- Opal vs FlowQi
- Opal vs Workamajig
Compare Opal with any tool side by side →
Also Ranked In
Opal is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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