Opal review
A broad marketing work hub for teams connecting strategy, content, approvals, and budgets.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Opal is a cloud-based marketing planning and project management platform for marketing and communications teams. It brings campaign and strategy planning, visual calendars, content production, creative review, approvals, workflows, presentations, asset management, and budget planning into one environment. Strategic departments managing work across brands, channels, teams, or regions will find the positioning especially relevant, while teams looking only for a simple task list may have less need for its wider planning model.
The platform’s strongest area is the connection between strategy and execution. Visual plans support swim lanes, flexible timescales, and campaign briefs, while the central marketing calendar helps teams visualize projects, campaigns, and content. Content creation includes true-to-life channel previews, and creative annotations provide contextual feedback. Approval workflows add task phases, approval phases, assignees, and due dates. Marketing boards, an asset library, presentations generated from marketing work, and campaign budget planning extend the workflow beyond scheduling. Gem provides AI assistance, and the published integration list includes marketing platforms such as Khoros, Dash Social, Facebook Ads Manager, Sprout Social, and Sprinklr, alongside Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Formstack, Google Forms, Google Sheets, and Frame.io.
Pricing requires contacting Opal, so buyers should request plan details that match their team structure, collaboration needs, and integrations. The product is available through web, iOS, a Chrome extension, and an API, giving it a broad platform footprint. Limited guest access is an important consideration for organizations that regularly bring clients or outside contributors into projects. Opal should suit strategic marketing departments that need planning, review, approvals, budgets, and content visualization in one system. Teams prioritizing simple project tracking, transparent self-serve pricing, or extensive guest collaboration should compare alternatives before choosing it.
Opal pros and cons
- Where it wins
- Connects campaign strategy, calendars, briefs, and execution in one workspace
- Supports previews, annotations, approvals, asset management, and presentations
- Offers 15 integrations plus web, iOS, Chrome extension, API, and Gem AI assistance
- Where it doesn't
- Contact-sales pricing makes plan and cost comparisons less direct
- Limited guest access may constrain collaboration with external contributors
- Its broad feature set may be more than teams needing only basic project tracking
Opal fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update