OnAudience DMP
OnAudience DMP: A broad DMP with transparent $500/month entry pricing and tailored plans. Ranked #16 of 30 in Data Management Platforms by our editors (7.1/10); pricing: From $500/mo; best for teams wanting transparent entry pricing.
At a glance
- Editor score7.1 / 10
- PricingFrom $500/mo
- Best forTeams wanting transparent entry pricing
- Paid from$500/mo
- Audience segmentationYes
- Facts checked20 Sep 2026
Where it wins
- Segments audiences by demographics, interests, intentions, events and behavior
- Activates first-party and custom audiences across major ad platforms
- Includes raw data, CTV/OTT data and AI-assisted audience creation
Where it doesn't
- Exact pricing is tailored and requires contacting OnAudience
- There is no free plan
- Web is the listed platform
Our verdict on OnAudience DMP
OnAudience DMP is an audience data and activation platform for advertisers, agencies, publishers, and AdTech or MarTech teams. It supports segmentation by demographics, interests, purchase intentions, events, and other behavioral signals, with data spanning desktop, mobile, CTV, and OTT environments. Teams can use predefined or custom segments, enrich first-party data, analyze audience profiles, and activate audiences through programmatic platforms.
Pricing starts at $500 per month with monthly billing. The published pricing structure indicates that exact pricing is tailored and requires contacting OnAudience, making the entry point clear while leaving the final cost dependent on the selected arrangement. There is no free plan. This model suits teams that want a defined starting price for a professional audience-data platform and are prepared to discuss their requirements before purchase.
The platform’s main strength is breadth: look-alike modeling, raw data access, audience reports, behavioral analysis, first-party activation, and AI-assisted audience creation sit alongside integrations with The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, and PubMatic. CTV and OTT audience data also support campaigns beyond standard web environments. OnAudience DMP is a strong fit for teams coordinating audience strategy across several activation destinations. Smaller teams seeking a free plan, fixed plan-by-plan pricing, or a non-web platform should consider a narrower alternative.
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OnAudience DMP pricing
OnAudience DMP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | $500/mo |
| Collection methods | first-party data, third-party data, raw data, mobile data, CTV/OTT data, browser and digital-content signals |
| Audience segmentation | Yes |
| Lookalike modeling | Yes |
| Real-time activation | Not verified |
| Activation destinations | DSPs, SSPs, marketplaces, The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, PubMatic |
| CTV activation | Yes |
| Audience retention | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 11 integrations: The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX … |
| Pricing | From $500/mo (source) |
| Website | onaudience.com |
| Facts checked | 20 Sep 2026 |
OnAudience DMP integrations
OnAudience DMP lists 11 integrations on its own site.
- The Trade Desk
- LiveRamp
- Microsoft
- Magnite
- Equativ
- OpenX
- Adobe
- DV360
- Amazon
- Yahoo
- PubMatic
Alternatives to OnAudience DMP
- SAS Data ManagementA broad fit for hybrid data teams that need integration, governance and custom transformations.9.3
- CollibraA governance-first platform for cataloging, lineage, quality, privacy and governed AI.8.8
- Informatica Product 360A deep product-data platform for teams managing complex catalogs across channels.8.7
See all OnAudience DMP alternatives →
Also Ranked In
OnAudience DMP is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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