OnAudience DMP review
A broad DMP with transparent $500/month entry pricing and tailored plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
OnAudience DMP is an audience data and activation platform for advertisers, agencies, publishers, and AdTech or MarTech teams. It supports segmentation by demographics, interests, purchase intentions, events, and other behavioral signals, with data spanning desktop, mobile, CTV, and OTT environments. Teams can use predefined or custom segments, enrich first-party data, analyze audience profiles, and activate audiences through programmatic platforms.
Pricing starts at $500 per month with monthly billing. The published pricing structure indicates that exact pricing is tailored and requires contacting OnAudience, making the entry point clear while leaving the final cost dependent on the selected arrangement. There is no free plan. This model suits teams that want a defined starting price for a professional audience-data platform and are prepared to discuss their requirements before purchase.
The platform’s main strength is breadth: look-alike modeling, raw data access, audience reports, behavioral analysis, first-party activation, and AI-assisted audience creation sit alongside integrations with The Trade Desk, LiveRamp, Microsoft, Magnite, Equativ, OpenX, Adobe, DV360, Amazon, Yahoo, and PubMatic. CTV and OTT audience data also support campaigns beyond standard web environments. OnAudience DMP is a strong fit for teams coordinating audience strategy across several activation destinations. Smaller teams seeking a free plan, fixed plan-by-plan pricing, or a non-web platform should consider a narrower alternative.
OnAudience DMP pros and cons
- Where it wins
- Segments audiences by demographics, interests, intentions, events and behavior
- Activates first-party and custom audiences across major ad platforms
- Includes raw data, CTV/OTT data and AI-assisted audience creation
- Where it doesn't
- Exact pricing is tailored and requires contacting OnAudience
- There is no free plan
- Web is the listed platform
OnAudience DMP fact sheet, pricing and score →
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