ObserviX Attribution
ObserviX Attribution: Low-cost web attribution with broad models, dashboards, and CRM syncing. Ranked #23 of 37 in Marketing Attribution Software by our editors (6.8/10); pricing: 14-day trial; best for small teams needing basic web attribution.
At a glance
- Editor score6.8 / 10
- Pricing14-day trial
- Best forSmall teams needing basic web attribution
- Free planNo
- Multi-touch attributionYes
- Facts checked20 Sep 2026
Where it wins
- Supports rule-based and AI-driven attribution models
- Connects revenue, spend, ROAS, CPA, and conversion analysis
- Syncs offline conversions from HubSpot and Salesforce
Where it doesn't
- Web-only platform coverage
- No free plan
- Standard plan is limited to one workspace and three seats
Our verdict on ObserviX Attribution
ObserviX Attribution is a web-based marketing analytics product for marketers, teams, agencies, and larger organizations that need to connect advertising, organic visits, email, referrals, and other touchpoints to conversions and revenue. It supports first-touch, last-touch, linear, time-decay, position-based, and AI-driven attribution models, giving teams several ways to distribute credit across the customer journey. Real-time dashboards, executive reports, and scheduled delivery extend its use beyond campaign analysis.
The published plans divide capacity and collaboration features by tier. Standard includes 100,000 events per month, one workspace, three seats, unlimited websites, and three-year analytics retention. Pro increases capacity to 500,000 events per month, adds five workspaces, unlimited seats, ad platform integrations, and five-year analytics retention. Enterprise adds unlimited events, workspaces, and seats, along with ad platform and custom integrations, unlimited data retention, and full CRM integration. A 14-day trial provides a way to evaluate the product before committing to its paid model.
Its ecosystem covers Google Ads, Meta Ads, Google Analytics, Google Search Console, Google BigQuery, HubSpot, and Salesforce. Revenue, ROAS, CPA, conversion-rate analysis, budget optimization projections, and offline conversion syncing support teams that need financial context rather than channel-level reporting alone. The trade-off is platform scope: ObserviX Attribution is available on the web, so organizations seeking broader platform coverage should consider alternatives. Small teams focused on basic web attribution and multiple model options are the clearest fit; organizations needing wider platform support or more advanced deployment requirements may prefer another product.
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ObserviX Attribution pricing
All 3 ObserviX Attribution plans and prices →
ObserviX Attribution fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Multi-touch attribution | Yes |
| Attribution models | Algorithmic |
| Journey window | Not verified |
| Offline data attribution | Yes |
| Revenue attribution | Yes |
| Data warehouse export | Not verified |
| Data retention | Limited |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Google Ads, Meta Ads, Google Analytics, Google Search Console, Google BigQuery, HubSpot … |
| Pricing | 14-day trial (source) |
| Website | observix.ai |
| Facts checked | 20 Sep 2026 |
ObserviX Attribution integrations
ObserviX Attribution lists 7 integrations on its own site.
- Google Ads
- Meta Ads
- Google Analytics
- Google Search Console
- Google BigQuery
- HubSpot
- Salesforce
Alternatives to ObserviX Attribution
- AdjustA broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.9.1
- SingularBroad mobile and web attribution with a free starting tier and warehouse delivery.8.9
- KochavaA mature attribution suite with broad channel coverage and a relatively high paid entry point.8.8
See all ObserviX Attribution alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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