Northbeam review
A deep attribution suite for large Shopify brands with substantial ad spend.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Northbeam is a marketing intelligence platform for e-commerce brands and growth marketers. It combines first-party website and order data with advertising-platform data to support multi-touch attribution, customizable dashboards, conversion analysis, and marketing performance reporting. Its strongest fit is large Shopify brands with substantial ad spend that need to connect advertising activity with purchases across channels.
Pricing is positioned for businesses ready for a paid attribution system. The Starter plan is shown at $1,500 with month-to-month usage-based pricing for Shopify brands. The Professional plan is listed at $3,500 per month with monthly billing. Growth is also offered as a plan, while Northbeam states that pricing varies with data volume and pageviews. The published plans therefore suit teams that can justify attribution costs through the value of more detailed marketing analysis rather than organizations seeking a free entry point.
Northbeam's feature depth is concentrated in measurement and reporting. Teams can configure attribution models and windows, analyze conversion lag, synchronize Shopify orders, ingest orders through an API, and use deterministic views for view-through attribution. Customizable omnichannel dashboards and exports to cloud storage extend the reporting workflow, while predictive analytics and advertising-delivery optimization use the resulting attribution data. Shopify is the listed integration, so brands that need broad connections across multiple commerce platforms or a wider integration ecosystem should consider an alternative. For Shopify-focused growth teams, Northbeam offers a focused way to bring first-party tracking, order data, and advertising performance into one attribution workflow.
Northbeam pros and cons
- Where it wins
- Multi-touch attribution across advertising channels
- First-party tracking with configurable conversion events
- Conversion-lag analysis, view-through attribution, and cloud exports
- Where it doesn't
- $1,500 Starter entry price
- Shopify is the listed integration
- Pricing varies with data volume and pageviews
Northbeam fact sheet, pricing and score →
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