National Consumer Panel
National Consumer Panel: A U.S. consumer panel service combining surveys, purchase data, and rewards. Ranked #28 of 46 in Survey Panel Software by our editors (5.2/10); pricing: Pricing on request; best for consumer shopping panels with survey and purchase data.
At a glance
- Editor score5.2 / 10
- PricingPricing on request
- Best forConsumer shopping panels with survey and purchase data
- Panel scopeConsumer
- Founded2010 · Syosset, New York, United States
- Facts checked28 Sep 2026
Where it wins
- Combines survey responses with shopping data collected by app or scanning device
- Covers recruitment, participation monitoring, validation, and reporting
- Rewards panel members with points for sharing data and answering surveys
Where it doesn't
- Focused on consumer panels, not B2B panel research
- More a data and survey service than standalone panel-management software
- Commercial pricing is handled through sales contact
Our verdict on National Consumer Panel
National Consumer Panel recruits U.S. households to share shopping information and opinions through its mobile app, scanning devices, and other collection methods. It is aimed at manufacturers and retailers seeking consumer purchasing insights, as well as organizations that need survey services alongside purchase data. Its consumer focus and reward points make it a specialized fit for shopping-panel research rather than a general-purpose survey platform.
The service spans the panel lifecycle: online recruitment using demographic and geographic criteria, participation monitoring, and member engagement. It supports survey design, hosting, and reporting, then provides data validation, editing, processing, and tabulation. Shopping data comes through the mobile app and scanning devices, while panel members earn points for sharing shopping data and answering surveys. That combination suits research workflows where stated opinions and observed purchasing behavior need to be considered together.
National Consumer Panel is a cloud and mobile service available on web, iOS, and Android, with email and phone support. The vendor is a joint venture between NielsenIQ and Circana, and the panel data supports insights work for those organizations as well as manufacturers and retailers. Its narrower consumer-shopping focus is also the main boundary: teams seeking B2B panels or standalone panel-management software should look elsewhere. Commercial pricing is handled through sales contact, so buyers should assess fit directly with the vendor rather than compare published plan tiers.
National Consumer Panel pricing
National Consumer Panel fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Panel scope | Consumer |
| Consumer panels | Yes |
| B2B panels | No |
| Screening workflow | Not verified |
| Incentive management | Yes |
| Fraud controls | Not verified |
| API access | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | ncppanel.com |
| Facts checked | 28 Sep 2026 |
Alternatives to National Consumer Panel
- Kantar ProfilesA managed and DIY survey research service with consumer reach across more than 100 markets.9.0
- Rakuten InsightA managed global panel and data-collection service for consumer and B2B research.8.2
- Ipsos SampleOnlyIpsos SampleOnly supplies respondent access while clients handle programming, processing and analysis.7.7
See all National Consumer Panel alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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