Nat review

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Nat is a personal CRM for consultants, company owners, freelancers, and other professionals who manage relationships through email and meetings. It connects with Gmail, Google Calendar, and Google Contacts to bring communication metadata, contact data, emails, and meetings into one workspace. Nat identifies conversations that may need follow-up, supports one-click follow-up emails, stores meeting notes by replying to email, and highlights contacts users may be losing touch with.

Pricing is straightforward but comparatively high for an individual relationship-management tool. The only listed plan is Magic at $370 per year, billed annually. It includes connections to all inboxes and calendars, unlimited follow-ups, unlimited meeting preparation emails, and email access to the founder. A 10-day trial is available, but there is no free plan. The paid tier is therefore best suited to professionals who expect automated follow-up and meeting context to be central to their work rather than occasional conveniences.

Nat’s main advantage is its Google ecosystem fit. Gmail metadata synchronization, Google Calendar synchronization, Google Contacts import, and meeting-related workflows create a focused system around email and calendar activity. Relationship-strength and losing-touch analysis adds a broader view of contact health, while CSV export supports moving notes elsewhere. Nat is delivered through a web app and Chrome extension, with the extension supporting audio messages from email. Professionals whose work is centered on Gmail and Google Calendar should find the feature set closely aligned with follow-up-heavy work. Those needing mobile apps, Outlook support, or a lower annual cost should choose an alternative.

Nat pros and cons

• Where it wins
  • Gmail and Google Calendar synchronization
  • Automated follow-up identification and one-click follow-up emails
  • Meeting notes and preparation emails tied to prior conversations
• Where it doesn't
  • Magic costs $370 per year
  • No mobile app; access is through web and Chrome extension
  • Outlook integrations are not offered

Nat fact sheet, pricing and score →

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Last updated 7 Oct 2026 · How we research and update