Mtrix
Mtrix: A broad ecommerce experimentation suite with a free plan but a high paid entry price. Ranked #34 of 52 in A/B Testing Tools by our editors (5.9/10); pricing: Free plan · 60-day trial; best for teams combining experimentation with behavior analytics.
At a glance
- Editor score5.9 / 10
- PricingFree plan · 60-day trial
- Best forTeams combining experimentation with behavior analytics
- Free planYes
- Paid from$700/mo
- Founded2022 · Tallinn, Estonia
- Facts checked20 Sep 2026
Where it wins
- Combines heatmaps, replay, funnels, performance, targeting, and experiments
- Free plan supports 100,000 monthly visitors and unlimited seats
- Includes sensitive-field masking and recording controls
Where it doesn't
- Paid plans start at $700 per month
- Integration coverage includes Shopify only
- The platform is available for web experiences
Our verdict on Mtrix
Mtrix is an ecommerce analytics and experimentation platform for direct-to-consumer brands. It brings shopper behavior analysis and testing into one web-based product, with click, scroll, and attention heatmaps; DOM-reconstructed session replay; revenue, conversion, and funnel analytics; error tracking; real-user performance monitoring; page building; and A/B testing. Teams can review desktop, mobile, and tablet experiences, filter sessions by behavior and traffic source, and connect observed issues to experiments. It runs through a JavaScript SDK on existing stores and also offers hosted storefront-building capabilities.
Pricing starts with a Free plan at $0 per month, covering up to 100,000 monthly visitors, 1,000,000 events, one project, unlimited seats, 1,000 session replays per month, and 14-day replay retention. Starter costs $700 per month and adds 5,000,000 events, unlimited experiments, and unlimited session replay with 30-day retention. Growth is $1,800 per month for up to 300,000 visitors, 20,000,000 events, three projects, and three-month replay retention. Scale costs $3,200 per month for up to 1,000,000 visitors, 60,000,000 events, 10 projects, and six-month retention. Enterprise is $6,000 per month with 1,000,000+ visitors, custom events, unlimited projects, and 12-month retention.
Its main strength is breadth: Mtrix covers behavior discovery, performance signals, audience targeting, multi-armed bandits, visual page building, and A/B, multivariate, split-URL, and masked-URL experiments. Rage-click filtering, mobile capture, and sensitive-field controls add useful analysis and recording options. The tradeoff is a focused ecosystem: Shopify is the listed integration, and the platform is web-only. Teams that want a combined analytics and experimentation workspace for ecommerce may find the feature range compelling, especially on the Free plan. Teams that need broader integrations or a lower-cost paid testing tier should consider an alternative.
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Mtrix pricing
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Mtrix fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $700/mo |
| Test types | Not verified |
| Supported platforms | Not verified |
| Visual editor | Not verified |
| Server-side testing | Not verified |
| Mobile SDK | Not verified |
| Audience targeting | Not verified |
| Feature flags | Not verified |
| Free trial | 60 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Shopify |
| Pricing | Free plan · 60-day trial (source) |
| Website | mtrix.io |
| Facts checked | 20 Sep 2026 |
Mtrix integrations
Mtrix lists 1 integrations on its own site.
- Shopify
Alternatives to Mtrix
- Optimizely ExperimentationA broad experimentation suite for mature teams running complex digital tests.9.3
- Adobe TargetA broad experimentation suite for organizations already invested in Adobe.9.2
- Zoho PageSenseA strong free starting point for teams that want visual testing and analytics.9.1
Also Ranked In
Mtrix is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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