MotorDesk review
Broad dealership operations coverage, starting at £79 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MotorDesk is a dealership management platform for used-car and other automotive dealerships. It brings together vehicle stock management, marketplace publishing, customer profiles, marketing consent, website enquiries, live chat, messaging, appointments, sales, invoicing, and accounting integrations. Independent dealers looking to coordinate daily operations across web, desktop, and mobile can use it as a broad system rather than a CRM focused only on lead records.
Its strongest fit is an operation handling leads across several channels. MotorDesk supports email, SMS, WhatsApp, social messaging, and AutoTrader lead management, with automatic assignment by lead type, reminders, team calendars, and website enquiry forms. Integrations include AutoTrader, AA Cars, CarGurus, eBay, RingCentral, Instagram, Facebook Messenger, LINE, Telegram, Google My Business, Sage, QuickBooks, Xero, and Stripe. The AI Lead Assistant can generate customer replies, while RingCentral supports VoIP integration. This breadth suits dealers that want stock, communication, appointments, and sales activity connected in one platform.
Pricing is tiered from Starter at £79 per month to Growth at £149, Scale at £269, Conquer at £499, Command at £849, and Excel at £1,349 per month. A 30-day trial is available, while SMS and WhatsApp messaging add Bird charges. UK business prices exclude VAT. Dealers should choose MotorDesk when operational coverage and channel integration matter more than a narrow CRM workflow. Smaller teams seeking a free plan or a simpler, lower-cost messaging setup may prefer a more focused alternative.
MotorDesk pros and cons
- Where it wins
- Combines stock, CRM, enquiries, sales, invoicing, and accounting integrations
- Manages email, SMS, WhatsApp, social, and AutoTrader leads in one system
- Supports web, desktop, and mobile access with lead assignment and AI replies
- Where it doesn't
- No free plan; paid plans start at £79 per month
- SMS and WhatsApp messaging incur additional Bird charges
- UK prices exclude VAT and higher tiers increase monthly costs
MotorDesk fact sheet, pricing and score →
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