MonsterInsights
MonsterInsights: A deep WordPress reporting layer for marketers who need more than basic GA dashboards. Ranked #37 of 139 in Web Analytics Tools by our editors (5.6/10); pricing: Free plan; best for wordPress marketers needing advanced GA reporting.
At a glance
- Editor score5.6 / 10
- PricingFree plan
- Best forWordPress marketers needing advanced GA reporting
- Free planYes
- Paid from$199/yr
- Event trackingYes
- Founded2016
- Facts checked20 Sep 2026
Where it wins
- Detailed event, ecommerce, form, funnel, and custom-dimension tracking
- Reports and realtime analytics appear inside the WordPress dashboard
- Broad integrations across stores, forms, memberships, courses, and affiliates
Where it doesn't
- Paid plans start at $199 per year
- Advanced features are concentrated in higher-priced tiers
- Relies on Google Analytics retention settings for stored data
Our verdict on MonsterInsights
MonsterInsights is a WordPress plugin that connects websites to Google Analytics and brings traffic, content, audience, conversion, and ecommerce reports into the WordPress dashboard. It is aimed at WordPress marketers, publishers, businesses, ecommerce teams, and agencies that want configurable tracking without leaving WordPress. The feature set covers page and link tracking, scroll and file-download events, affiliate and media tracking, form conversions, audience reports, AI analytics chat, PDF exports, and email summaries.
The published plans show a freemium structure. Free supports one site with unlimited pageviews and users, page tracking, link tracking, and basic reporting. Plus costs $199 per year for one site and adds standard analytics reports, an EU compliance addon, and realtime analytics. Pro costs $399 per year for five sites and adds ecommerce reports, form conversion reports, and custom dimensions. Elite costs $599 per year for five sites and adds exceptions reports, Site Notes Automations, and WordPress Multisite support. Agency costs $799 per year and adds advanced access control and client license management alongside agency-focused features.
Its strongest fit is a WordPress site that needs more detailed measurement across ecommerce, forms, memberships, courses, donations, or affiliate activity. Integrations include Google Analytics 4, WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, several form plugins, Pretty Links, ThirstyAffiliates, and AffiliateWP. Ecommerce reporting includes revenue, conversions, products, coupons, cart abandonment, and funnels for WooCommerce and Easy Digital Downloads. Teams wanting advanced reporting directly in WordPress should consider MonsterInsights; those seeking analytics independent of Google Analytics or a lower-cost paid plan should look elsewhere.
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MonsterInsights pricing
All 5 MonsterInsights plans and prices →
MonsterInsights fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $199/yr |
| Monthly visitor limit | Not verified |
| Event tracking | Yes |
| Conversion funnels | Yes |
| Session recordings | Not verified |
| Data retention | Unlimited |
| Ecommerce tracking | Yes |
| API access | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Self-hosted, Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 22+ integrations: Google Analytics 4, WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP … |
| Pricing | Free plan (source) |
| Website | monsterinsights.com |
| Facts checked | 20 Sep 2026 |
MonsterInsights integrations
MonsterInsights lists 22+ integrations on its own site — the 20 named here are the ones its pages call out.
- Google Analytics 4
- WooCommerce
- Easy Digital Downloads
- MemberPress
- LifterLMS
- GiveWP
- Restrict Content Pro
- WPForms
- Formidable Forms
- Gravity Forms
- Ninja Forms
- Contact Form 7
- Pretty Links
- ThirstyAffiliates
- AffiliateWP
- Google Ads
- Microsoft Ads
- Meta Ads
- TikTok
Alternatives to MonsterInsights
- Google AnalyticsA broad, no-cost analytics platform covering web, app, marketing, and ecommerce measurement.9.4
- MatomoA broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.9.2
- Adobe AnalyticsA deep Adobe-centered analytics suite for teams that need behavioral, funnel, and attribution analysis.9.0
See all MonsterInsights alternatives →
Also Ranked In
MonsterInsights is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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