Maji
Maji: A broad financial wellness platform with free access, coaching, and employer insights. Ranked #5 of 26 in Financial Wellness Software by our editors (8.7/10); pricing: Free plan · pricing on request; best for employers wanting free mobile financial wellness.
At a glance
- Editor score8.7 / 10
- PricingFree plan · pricing on request
- Best forEmployers wanting free mobile financial wellness
- Free planYes
- 1:1 coachingYes
- Facts checked20 Sep 2026
Where it wins
- Free plan with web, iOS, and Android access
- Combines planning, tracking, education, coaching, and action plans
- Aggregated employer reporting covers engagement and outcomes
Where it doesn't
- Employee access is tied to employer availability
- Employer packages use bespoke pricing through sales
- Broad feature coverage may exceed the needs of narrowly focused teams
Our verdict on Maji
Maji is a UK financial wellbeing platform for employers and their employees. It brings together budgeting, spending tracking, savings goals, financial planning, education, personalised action plans, money scores, and access to one-to-one coaching and advisor sessions. Employees can access the service through web, iOS, and Android applications. Its subject coverage extends from everyday budgeting and debt control to pensions, investments, mortgages, salary sacrifice, family costs, wills, estate planning, financial resilience, and money mindset.
The platform’s breadth is its clearest differentiator. Maji combines a financial education academy with curricula, webinars, guides, and masterclasses, then connects learning to planning tools and personalised actions. Open-banking support can track accounts, assets, pensions, and spending, while salary-sacrifice schemes and a workplace benefits hub add employer-oriented resources. This makes Maji suitable for organisations seeking a wider financial wellbeing programme rather than a single budgeting or savings tool. Teams looking for a narrowly focused application may find the broader scope more than they need.
Pricing is structured around a free plan and employer packages handled through sales, with bespoke arrangements described for organisations. The free offering supports access through web and mobile, while the product’s employer features include aggregated engagement and outcome insights. The published app information says the service is available through employers and that a free version is available after leaving an employer. Employers should choose Maji when they want education, coaching, planning, tracking, and reporting in one programme; organisations needing independently priced standard tiers or access without an employer relationship should consider a different type of service.
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Maji pricing
Maji fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| 1:1 coaching | Yes |
| Personalized action plans | Yes |
| Education library | Yes |
| Employer dashboard | Yes |
| Access channels | Web_and_mobile |
| Financial topic coverage | budgeting, saving, borrowing and debt, pensions and retirement, investments, mortgages and home buying, salary sacrifice, family costs, wills and estate planning, financial resilience, money mindset |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Open banking |
| Pricing | Free plan · pricing on request |
| Website | maji.io |
| Facts checked | 20 Sep 2026 |
Maji integrations
Maji lists 1 integrations on its own site.
- Open banking
Alternatives to Maji
- BrightPlanA broad employer platform spanning planning, benefits, education, investing, and advisor access.9.4
- nudgeA broad employer financial wellness platform with coaching, action plans, and HR integrations.9.2
- Your Money LineA free employee benefit combining financial tools, education, tax filing, and unlimited coaching.9.0
Maji vs the competition
- Maji vs BrightPlan
- Maji vs nudge
- Maji vs Your Money Line
- Maji vs Financial Finesse
- Maji vs FinFit
- Maji vs Brightside Financial Care
Compare Maji with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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