nudge
nudge: A broad employer financial wellness platform with coaching, action plans, and HR integrations. Ranked #2 of 26 in Financial Wellness Software by our editors (9.2/10); pricing: Pricing on request; best for employers prioritizing engagement and coaching.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forEmployers prioritizing engagement and coaching
- 1:1 coachingYes
- Founded2013 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Personalized education, health checkups, prompts, and action plans
- AI coaching, 1:1 coaching, and live or on-demand masterclasses
- HRIS, benefits, communication, API, and SSO integrations
Where it doesn't
- Access is limited to the web
- Pricing depends on organizational requirements
- Employees access it through their employer
Our verdict on nudge
nudge is an employer financial wellbeing platform for organizations supporting employees across multiple countries. It combines personalized financial education with timely prompts, money-management tools, benefits education, and financial health assessments. Employees can explore topics including saving, spending, borrowing, debt, budgeting, investing, retirement, tax, mortgages, bills, equity, family finances, and financial goals. The platform is designed for employer programs, with optional coaching and education delivered through an organization’s employee benefits offering.
Its strongest area is the combination of personalization and human support. A financial health checkup produces a score and tailored education plan, while AI-powered money coaching and financial action plans help employees turn education into specific next steps. Organizations can also offer 1:1 financial coaching plus live and on-demand masterclasses. Personalized prompts and reminders can be delivered through email, SMS, WhatsApp, and Microsoft Teams, giving employers several communication channels for ongoing engagement.
nudge also fits organizations that need connections to existing HR and benefits systems. Integrations include SAP SuccessFactors, Oracle, Workday, other HRIS platforms, benefits providers, an API, and SAML2 SSO. The employer analytics dashboard provides engagement and financial-health reporting through the nudgenomics dashboard. Pricing is arranged through contact with sales and depends on employee count, countries, contract term, and bespoke education requirements. Choose nudge if your organization wants a multi-topic education program with coaching, action plans, analytics, and enterprise integrations. It is less suitable for teams requiring native mobile access or a self-serve individual purchase.
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nudge pricing
nudge fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| 1:1 coaching | Yes |
| Personalized action plans | Yes |
| Education library | Yes |
| Employer dashboard | Yes |
| Access channels | Web |
| Financial topic coverage | saving, spending, borrowing, debt, budgeting, investing, retirement, tax, mortgages, bills, equity, family finances, financial goals |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR, SSO/SAML |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 10 integrations: SAP SuccessFactors, Oracle, Workday, HRIS platforms, Benefits providers, WhatsApp … |
| Pricing | Pricing on request |
| Website | nudge-global.com |
| Facts checked | 20 Sep 2026 |
nudge integrations
nudge lists 10 integrations on its own site.
- SAP SuccessFactors
- Oracle
- Workday
- HRIS platforms
- Benefits providers
- SMS
- Microsoft Teams
- SAML2 SSO
Alternatives to nudge
- BrightPlanA broad employer platform spanning planning, benefits, education, investing, and advisor access.9.4
- Your Money LineA free employee benefit combining financial tools, education, tax filing, and unlimited coaching.9.0
- Financial FinesseA mature workforce financial wellness program combining CFP coaching, AI guidance, and reporting.8.8
nudge vs the competition
- nudge vs BrightPlan
- nudge vs Your Money Line
- nudge vs Financial Finesse
- nudge vs Maji
- nudge vs FinFit
- nudge vs Brightside Financial Care
Compare nudge with any tool side by side →
Also Ranked In
nudge is ranked in 2 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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