MailUp
MailUp: A mature, feature-rich option for organizations that can justify annual paid plans. Ranked #95 of 185 in Email Marketing Software by our editors (3.0/10); pricing: Paid; best for established organizations needing unlimited sending.
At a glance
- Editor score3.0 / 10
- PricingPaid
- Best forEstablished organizations needing unlimited sending
- Free planNo
- Paid from€48/mo
- Email automationYes
- Founded2002 · Pesaro, Italy
- Facts checked23 Sep 2026
Where it wins
- Unlimited recipients and email sendings across listed plans
- Automation, segmentation, landing pages, A/B testing, and reporting
- REST and SOAP APIs, webhooks, SMTP+, and business integrations
Where it doesn't
- Starts at €48 per month when billed annually
- No free plan is available
- Advanced automation, support, and speed require higher tiers
Our verdict on MailUp
MailUp is an online email and SMS marketing platform for small, medium-sized, and large enterprises. It supports campaign creation through a drag-and-drop editor, automated workflows, audience segmentation, landing pages, email A/B testing, campaign statistics, and recipient-level reporting. Its plans provide unlimited recipients and unlimited email sendings, making it a fit for established organizations with ongoing, high-volume communication needs.
Pricing is structured across four tiers, all based on annual billing where a price is shown. Starter costs €48 per month and includes three automated workflows, a landing-page editor, and email A/B testing. Plus costs €113 per month, adds up to 100 automated workflows, 10 environments, and phone support. Premium costs €310 per month and adds a 3,000-emails-per-hour starting speed, premium AI features, and priority support. Enterprise uses a customized plan and supports up to 5 million emails per hour. A free trial is also advertised.
MailUp’s platform fit is broad for organizations connecting marketing activity with other systems. It offers REST and SOAP APIs, webhooks, data synchronization, and transactional email delivery through SMTP+. Listed integrations include Zoho CRM, Magento 2, Gravity Forms, Beefree, LeadsBridge, Cyclr, and TeamSystem applications, while Convos supports WhatsApp Business connections. MailUp should suit teams that value unlimited sending, automation, segmentation, and integration options more than low entry cost. Smaller teams seeking a free plan or a lower initial commitment should look elsewhere.
Your product? Our editors can test MailUp in depth and publish a review, labelled as paid · from $149/mo →
MailUp pricing
All 4 MailUp plans and prices →
MailUp fact sheet
| Free plan | No |
|---|---|
| Paid from | €48/mo |
| Subscriber limit | Not verified |
| Monthly send limit | Not verified |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Yes |
| A/B testing | Yes |
| Native integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Phone, Tickets |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: WordPress, Zapier, WooCommerce, Magento 2, Zoho CRM, Gravity Forms … See all → |
| Pricing | Paid (source) |
| Website | mailup.com |
| Facts checked | 23 Sep 2026 |
MailUp integrations
MailUp lists 8 integrations on its own site.
- WordPress
- Zapier
- WooCommerce
- Magento 2
- Zoho CRM
- Gravity Forms
- Drupal
- Beefree
Alternatives to MailUp
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
Used MailUp? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used MailUp for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
MailUp is listed in our Email Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/mailup/"><img src="https://www.itechguides.com/best/badge/mailup.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update