MailUp review
A mature, feature-rich option for organizations that can justify annual paid plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
MailUp is an online email and SMS marketing platform for small, medium-sized, and large enterprises. It supports campaign creation through a drag-and-drop editor, automated workflows, audience segmentation, landing pages, email A/B testing, campaign statistics, and recipient-level reporting. Its plans provide unlimited recipients and unlimited email sendings, making it a fit for established organizations with ongoing, high-volume communication needs.
Pricing is structured across four tiers, all based on annual billing where a price is shown. Starter costs €48 per month and includes three automated workflows, a landing-page editor, and email A/B testing. Plus costs €113 per month, adds up to 100 automated workflows, 10 environments, and phone support. Premium costs €310 per month and adds a 3,000-emails-per-hour starting speed, premium AI features, and priority support. Enterprise uses a customized plan and supports up to 5 million emails per hour. A free trial is also advertised.
MailUp’s platform fit is broad for organizations connecting marketing activity with other systems. It offers REST and SOAP APIs, webhooks, data synchronization, and transactional email delivery through SMTP+. Listed integrations include Zoho CRM, Magento 2, Gravity Forms, Beefree, LeadsBridge, Cyclr, and TeamSystem applications, while Convos supports WhatsApp Business connections. MailUp should suit teams that value unlimited sending, automation, segmentation, and integration options more than low entry cost. Smaller teams seeking a free plan or a lower initial commitment should look elsewhere.
MailUp pros and cons
- Where it wins
- Unlimited recipients and email sendings across listed plans
- Automation, segmentation, landing pages, A/B testing, and reporting
- REST and SOAP APIs, webhooks, SMTP+, and business integrations
- Where it doesn't
- Starts at €48 per month when billed annually
- No free plan is available
- Advanced automation, support, and speed require higher tiers
MailUp fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update