Magellan CRM review
A brokerage CRM with lead automation, unified communications, IDX capture, and AI workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Magellan CRM is a real estate brokerage platform for brokerages and agents that need contact management, pipeline tracking, lead routing, follow-up, messaging, scheduling, analytics, and AI assistance in one system. Its workflows cover prospect nurturing, appointment booking, re-engagement, and voice-enabled CRM work. The product is aimed at teams that want brokerage-level coordination rather than a narrow contact database, particularly those prioritizing AI-supported operations.
The homepage's paid pricing section lists Core at USD 28 per agent per month and AI Performance at USD 50 per agent per month, both billed monthly. Core includes CRM and pipeline management, contact management, lead routing, automation, reputation management, unified email and SMS conversations, and mobile app access. AI Performance includes everything in Core plus an AI assistant, AI workflow automation, and AI help. A 14-day free trial is available, but there is no free plan. The separate pricing page displays both plans at USD 0 per agent per month, so buyers should reconcile the displayed price before subscribing.
Magellan CRM's breadth is its main differentiator: it combines automated follow-up, intelligent routing, unified email, SMS and call handling, calendar scheduling, real-time brokerage and marketing analytics, and IDX property search with lead capture. Its integration list includes MLS/RETS, IDX, Zillow, Realtor.com, Google Ads, Facebook Ads, Mailchimp, Canva, Gmail, Outlook, Twilio, Slack, Google Analytics, Google Tag Manager, and CallRail. Web and iOS access support mobile workflows. It suits AI-focused brokerages that want broad sales and marketing coordination; teams seeking a free plan, Android access, or a narrowly focused CRM may prefer another option.
Magellan CRM pros and cons
- Where it wins
- AI assistant and workflow automation are available on the AI Performance plan.
- Lead routing, follow-up, nurturing, and unified email and SMS are built in.
- Connects with MLS/RETS, IDX, Zillow, Realtor.com, ads, and productivity tools.
- Where it doesn't
- No free plan; access starts with a paid monthly subscription.
- The separate pricing page displays $0 for both plans, conflicting with paid pricing.
- Mobile access is listed for web and iOS, with no Android platform listed.
Magellan CRM fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update