Lolly
Lolly: A broad monitoring platform for brands that want simple cross-channel mention coverage. Ranked #62 of 85 in Social Media Listening Software by our editors (3.0/10); pricing: Pricing on request; best for brands wanting simple broad mention monitoring.
At a glance
- Editor score3.0 / 10
- PricingPricing on request
- Best forBrands wanting simple broad mention monitoring
- Social network coverageInstagram, TikTok, YouTube, X, Facebook, LinkedIn, Reddit
- Facts checked22 Sep 2026
Where it wins
- Monitors social, news, blogs, forums, podcasts, communities, and reviews
- Tracks sentiment, competitors, trends, and keyword surges in real time
- Adds AI summaries, reports, dashboards, alerts, and influencer discovery
Where it doesn't
- Pricing requires a demo and scales with conversation volume and features
- Web is the listed platform
- Broad coverage may exceed the needs of teams monitoring one channel
Our verdict on Lolly
Lolly is a social listening and brand intelligence platform for enterprise brands, agencies, and marketing, PR, product, and leadership teams. It monitors brand, product, competitor, industry, and customer conversations across Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Reddit, news sites, blogs, forums, podcasts, online communities, and review platforms. The platform also covers real-time mention tracking, sentiment classification, trend detection, alerts, AI-generated summaries, executive-ready reports, shareable live dashboards, reputation management, AI visibility tracking, influencer discovery, and competitive intelligence.
According to Lolly’s pricing page, social listening pricing is handled through a demo rather than a publicly listed plan price. The site describes pricing as scaling with conversation volume and features. That model may suit organizations that need a tailored scope across multiple monitoring sources, but it gives buyers less upfront pricing information for direct comparison. Teams evaluating Lolly should clarify the expected conversation volume, included features, reporting scope, and alert capabilities during the sales process.
Its strongest fit is breadth: Lolly combines social networks with news, blogs, forums, podcasts, communities, and review platforms, then adds positive, negative, and neutral sentiment analysis, competitor monitoring, alerts for sentiment spikes and keyword surges, AI summaries, dashboards, and influencer discovery. This makes it a practical choice for teams that want a broad view of brand and market conversations through a web-based product. It may be less suitable for buyers who need a narrowly focused single-channel monitor or prefer a publicly documented, plan-by-plan purchasing process.
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Lolly pricing
Lolly fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Social network coverage | Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Reddit |
| Web monitoring | Yes |
| Sentiment analysis | Yes |
| Historical data | Not verified |
| Tracked query limit | Not verified |
| News monitoring | Yes |
| Alert channels | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | lolly.com |
| Facts checked | 22 Sep 2026 |
Alternatives to Lolly
- Meltwater Social ListeningBroad listening and analysis for teams that need more than social-network monitoring.9.4
- Sprinklr Social ListeningBroad channel monitoring and analysis for enterprise teams with complex workflows.9.3
- TalkwalkerBroad social, web and visual listening with multilingual sentiment and custom-quote pricing.9.1
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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