LockedOn review
A broad property-lifecycle CRM for Australian agencies that need websites, portals and automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LockedOn is a real estate CRM, automation and marketing platform for agents, agencies, franchises and multi-office networks. It brings contact and client management, property lifecycle tracking, communications, tasks and reporting into one system. Its feature set is especially relevant to Australian agencies that need to coordinate prospecting, listings, buyer activity, sales and settlement while also managing websites, portals and marketing from the same platform.
The Plus plan includes CRM automation through DNA Plans and Triggers, bulk email, SMS and direct mail, portal uploading, agent profile websites, property microsites, Zapier and integration support. Enterprise adds custom development, platform extensions, franchise and multi-office management, plus advanced platform consulting and onboarding. Monthly subscriptions have no lock-in contracts, and yearly options are available, but both plans require contacting LockedOn rather than selecting a public price. Integrations include REA, Domain, Zapier, Homepass, Activepipe, Inspect Real Estate, Guardian by Inhabit and Pricefinder.
LockedOn’s standout strength is breadth across the property lifecycle. Buyer matching uses buyer criteria and property data, while digital CMA reports, buyer and vendor portals, caller ID, OFI check-ins and mobile access extend the system beyond basic contact management. Lead processing from portals and web forms, portal uploads to REA and Domain, and agent, agency and property websites support an agency’s public and internal workflows. Agencies seeking a broad Australian property platform should consider LockedOn, particularly when websites, communications and lifecycle automation matter together. Teams wanting transparent self-serve pricing or a narrower CRM with a simpler buying process may prefer an alternative.
LockedOn pros and cons
- Where it wins
- Tracks contacts, properties and activity from prospecting through settlement
- Combines action plans, triggers, messaging, matching and portal uploads
- Includes websites, buyer and vendor portals, CMA reports and mobile access
- Where it doesn't
- Pricing requires contacting LockedOn for both Plus and Enterprise
- Advanced consulting and multi-office tools are reserved for Enterprise
- Lead processing focuses on portals and web forms rather than dedicated lead routing
LockedOn fact sheet, pricing and score →
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