Layers
Layers: A broad AI growth platform for app marketers, not a conventional email automation suite. Ranked #121 of 128 in Marketing Automation Software by our editors (3.0/10); pricing: Free plan · 7-day trial; best for app marketers managing paid and creator campaigns.
At a glance
- Editor score3.0 / 10
- PricingFree plan · 7-day trial
- Best forApp marketers managing paid and creator campaigns
- Free planYes
- Paid from$49/mo
- Facts checked22 Sep 2026
Where it wins
- AI content generation for ads, scripts, visuals, hooks, and creator briefs
- Attribution for installs, trials, purchases, and revenue through the SDK
- Paid media, social publishing, UGC, and app-store workflows in one platform
Where it doesn't
- Email automation, customer journeys, and lead scoring are not part of its focus
- Pay as you go includes no credits; credits are purchased separately
- Its broad growth scope may not suit teams seeking CRM-centered automation
Our verdict on Layers
Layers is an AI marketing and growth platform for indie hackers, mobile app builders, SaaS founders, and developers. It brings together content generation, trend and competitor research, scheduled social publishing, paid-media workflows, UGC creator program management, app-store optimization, and attribution. Teams can work through the web application, iOS, Android, REST API, or MCP access, with connections to platforms including TikTok, Instagram, Meta, Google Ads, Apple Search Ads, App Store Connect, Google Play, RevenueCat, Stripe, GitHub, and OpenAI.
Pricing is structured around usage and team needs. Pay as you go costs $0 per month but includes no credits, with credits purchased separately. Pro costs $49 per month and adds content generation, research, scheduled organic posting, API access and webhooks, three brand projects, and three seats. Ultra costs $199 per month and adds unlimited agentic paid media, unlimited managed social, custom brand-voice training, SSO, SLA, audit logs, unlimited projects, and unlimited seats. A seven-day free trial is available and requires a card. The published support options include email, chat, and docs, with 24/7 support listed.
The standout fit is app-focused growth measurement: Layers can attribute installs, trials, purchases, and revenue through its SDK while coordinating acquisition and creator activity. That makes it a reasonable choice for teams managing paid campaigns, social content, app-store work, and UGC in one operating layer. It is less suitable for buyers whose definition of marketing automation centers on email campaigns, customer journeys, forms, lead scoring, or CRM integrations. Those teams should choose a platform designed around contact-based lifecycle automation rather than Layers’ broader app-growth workflow.
Your product? Our editors can test Layers in depth and publish a review, labelled as paid · from $149/mo →
Layers pricing
All 3 Layers plans and prices →
Layers fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49/mo |
| Email automation | Not verified |
| Customer journeys | Not verified |
| Lead scoring | Not verified |
| Lead capture forms | Not verified |
| CRM integrations | Not verified |
| Included contacts | Not verified |
| Free trial | 7 days · card required |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Live chat, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 12 integrations: TikTok, Instagram, Meta, OpenAI, Apple Search Ads, Google Ads … See all → |
| Pricing | Free plan · 7-day trial (source) |
| Website | layers.com |
| Facts checked | 22 Sep 2026 |
Layers integrations
Layers lists 12 integrations on its own site.
- TikTok
- Meta
- OpenAI
- Apple Search Ads
- Google Ads
- App Store Connect
- Google Play
- RevenueCat
- Stripe
- Layers SDK
- GitHub
Alternatives to Layers
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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