Kochava review
A mature attribution suite with broad channel coverage and a relatively high paid entry point.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and offline channels. Its capabilities include multi-touch and last-touch attribution, configurable lookback windows, revenue and lifetime-value measurement, deep linking, fraud prevention, reporting, data exports, postbacks, and audience activation. The platform is best suited to mature mobile marketing teams that need measurement beyond app installs.
The published plans range from free app analytics to paid tiers with wider measurement and control. Free App Analytics includes mobile and CTV analytics, install and standard post-install event tracking, self-attributing network measurement, owned media attribution, SKAN/AAK support for iOS, SmartLinks, and QR codes. Foundation costs $500 per month and adds web measurement, custom post-install events, attribution for all integrated partners, media cost aggregation, IdentityLink cross-device identity resolution, and configurable attribution by partner. Enterprise costs $2,000 per month and adds connected-device measurement, tracker-level attribution, audience segmentation and activation, ad revenue measurement, predictive churn, and expanded fraud controls.
Kochava fits teams working across a varied media and device ecosystem. Integrations include Meta, Google Ads, TikTok, Apple Ads, Snapchat, X/Twitter, LinkedIn, Mixpanel, Roku, and Fire TV, while web, iOS, Android, and API access support multiple operating environments. Warehouse export, ETL, postbacks, and unlimited data retention support downstream analysis and activation. Choose Kochava when cross-channel attribution, revenue analysis, fraud detection, and deep linking justify a substantial measurement platform. Smaller teams focused on one channel or basic install reporting may prefer a narrower tool with a lower paid starting price.
Kochava pros and cons
- Where it wins
- Measures mobile, web, CTV, and offline campaigns
- Supports revenue, subscription, lifetime-value, and ROAS measurement
- Includes deep links, fraud prevention, exports, and audience activation
- Where it doesn't
- Foundation starts at $500 per month
- Enterprise features require a $2,000 monthly plan
- Breadth may exceed the needs of single-channel marketers
Kochava fact sheet, pricing and score →
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