Keyloop enquiryMAX review
A connected automotive CRM for managing dealership enquiries through deal closure.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Keyloop enquiryMAX is showroom sales management software for automotive retailers. It brings online and offline activity into one workflow, covering website enquiries, walk-ins, telephone interactions and finance renewals. The product also supports vehicle part-exchange appraisals, dynamic presentations of new and used vehicles, Deal Builder for preparing and closing transactions, and reporting across sales activity, marketing, OEMs, groups and retailers. It is aimed at dealerships already working within the Keyloop ecosystem and focused on improving enquiry conversion through a structured sales process.
Its strongest fit is ecosystem connectivity. enquiryMAX integrates with Keyloop DMS, a valuations provider, iDealfile, RapidRTC and OEM lead sources. The Pro package adds OEM lead integration and additional lead feeds. KPI tracking covers enquiries, appointments, test drives, orders, deliveries and lost-sale reasons, giving retailers a common view of activity from initial contact through fulfilment. The product is available as a web application for desktop and iPad users, while the category specification identifies mobile app coverage as false. Retailers should therefore assess whether this device coverage matches their sales-floor requirements.
Pricing is quotation-based, with package-dependent charges rather than public plan prices. SMS capabilities are billed according to usage, which adds a variable cost to messaging-heavy workflows. The published specification also states a default minimum contract term of 36 months, so enquiryMAX is better suited to retailers prepared for a longer commitment than those seeking a short-term CRM trial. Choose it for integrated lead handling, appraisals, deal building and dealership KPI reporting within Keyloop’s environment. Consider an alternative if public pricing, shorter commitments, or verified workflow automation and broader mobile coverage are priorities.
Keyloop enquiryMAX pros and cons
- Where it wins
- Covers website, walk-in, telephone and finance-renewal leads
- Connects with Keyloop DMS, OEM leads and valuation tools
- Tracks enquiries, appointments, test drives, orders and deliveries
- Where it doesn't
- Public pricing is not available
- Minimum contract term is 36 months
- SMS is billed according to usage
Keyloop enquiryMAX fact sheet, pricing and score →
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