Keen
Keen: Keen combines mix modeling, forecasting, scenarios, and budget allocation for annual marketing planning. Ranked #8 of 24 in Marketing Performance Management Software by our editors (8.6/10); pricing: Pricing on request · 14-day trial; best for annual planners wanting MMM and forecasts.
At a glance
- Editor score8.6 / 10
- PricingPricing on request · 14-day trial
- Best forAnnual planners wanting MMM and forecasts
- Free planNo
- Budget planningYes
- Founded2010 · Cary, North Carolina, United States
- Facts checked21 Sep 2026
Where it wins
- Combines Bayesian and machine-learning marketing mix modeling
- Supports budget allocation, scenarios, forecasting, and incremental measurement
- Connects with major marketing, data, and advertising platforms
Where it doesn't
- Pricing is handled through contact sales
- Access is limited to the web platform
- No free plan beyond the 14-day trial
Our verdict on Keen
Keen is a SaaS marketing investment decision platform for brands, agencies, and marketing leaders. It brings marketing mix modeling, performance measurement, predictive forecasting, budget allocation, scenario planning, and ROI analysis into one workflow. Its strongest fit is for teams planning annual investment across channels and needing to compare expected revenue, return, profit, and incremental impact before committing budget.
The platform’s modeling depth is its central distinction. Keen supports Bayesian and machine-learning methods for marketing mix modeling, along with channel, tactic, and campaign performance analysis. Teams can upload historical performance data, model alternative investment plans, forecast revenue and ROI, and compare planned results with actual performance. Annual marketing plans can also be created and exported. Pricing is handled through contact sales, while the published offer includes a 14-day free trial. There is no free plan, so organizations evaluating Keen should expect a sales-led buying process.
Keen also fits organizations with established marketing and data infrastructure. Integrations include HubSpot, Klaviyo, AWS, Microsoft Azure, Snowflake, TapClicks, Tracer, The Trade Desk, MediaMath, Meta, and TikTok, covering customer platforms, data warehouses, connectors, programmatic platforms, and advertising publishers. That breadth supports teams that need investment decisions informed by multiple systems rather than a single reporting source. Keen is a strong choice for mid-market and enterprise marketing organizations that need annual planning, forecasting, scenario analysis, and incremental measurement. Teams seeking a lightweight campaign dashboard, self-serve pricing, or a non-web product should consider a narrower alternative.
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Keen pricing
Keen fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Budget planning | Yes |
| Forecasting | Yes |
| Scenario planning | Yes |
| ROI reporting | Yes |
| Approval workflows | Not verified |
| Currency support | Not verified |
| Planning horizon | Annual |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2 |
| Support | Email, Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 275+ integrations: HubSpot, Klaviyo, AWS, Microsoft Azure, Snowflake, TapClicks … See all → |
| Pricing | Pricing on request · 14-day trial |
| Website | keends.com |
| Facts checked | 21 Sep 2026 |
Keen integrations
Keen lists 275+ integrations on its own site — the 11 named here are the ones its pages call out.
- HubSpot
- Klaviyo
- AWS
- Microsoft Azure
- Snowflake
- TapClicks
- Tracer
- The Trade Desk
- MediaMath
- Meta
- TikTok
Alternatives to Keen
- MarmindA centralized marketing operations platform for planning, spend control, workflows, and performance.9.4
- Revlo MarketingA hospitality-focused system for planning, tracking and optimizing complex marketing spend.9.3
- UptempoA focused system for connecting marketing investment, spend, pipeline, and ROI.9.1
Keen vs the competition
- Keen vs Marmind
- Keen vs Revlo Marketing
- Keen vs Uptempo
- Keen vs Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler)
- Keen vs Adobe Customer Journey Analytics
- Keen vs LiftLab
Compare Keen with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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