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Head-to-head · Marketing Performance Management Software

LiftLab vs Keen

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score LiftLab #6 in Marketing Performance Management Software 8.8/10 Pricing on request ✓ 5 of 5 features Visit LiftLab
Keen #8 in Marketing Performance Management Software 8.6/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit Keen

LiftLab leads on 0 checks, Keen on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLiftLab · 8.8/10
  • Free trialonly Keen
  • Most featuresLiftLab · 5 of 5

LiftLab scores higher on our rubric for marketing performance management software: 8.8 against 8.6 out of 10; our editors rank them #6 and #8.

LiftLab is the better fit for finance-led teams optimizing channel budgets. Keen is the better fit for annual planners wanting MMM and forecasts.

  • LiftLab fits best

    Finance-led teams optimizing channel budgets

  • Keen fits best

    Annual planners wanting MMM and forecasts

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature LiftLab 8.8/10 Visit ↗ Keen 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #6 in Marketing Performance Management Software #8 in Marketing Performance Management Software
Best for Finance-led teams optimizing channel budgets Annual planners wanting MMM and forecasts
Pricing model Paid Paid
Starting price Pricing on request Pricing on request · 14-day trial
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone Email, Phone
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA SOC 2
Integrations 15 integrations 275+ integrations
Built for Enterprise Mid-market, Enterprise
Features LiftLab 5/5 · Keen 4/5
Budget planning ✓ ✓
Forecasting ✓ ✓
Scenario planning ✓ ✓
ROI reporting ✓ ✓
Approval workflows ✓ (best) Not checked yet
Specs
Currency support Not checked yet Not checked yet
Planning horizon Annual Annual
Our review
Pros
  • Combines mix modeling, incrementality testing, and marginal ROI optimization
  • Supports constrained scenarios, forecasts, guardrails, and reallocation recommendations
  • Connects advertising, warehouse, commerce, CRM, and analytics data
  • Combines Bayesian and machine-learning marketing mix modeling
  • Supports budget allocation, scenarios, forecasting, and incremental measurement
  • Connects with major marketing, data, and advertising platforms
Cons
  • Pricing is handled through a contact-sales process
  • Marketing science specialists configure and calibrate the models
  • May be more than needed for teams seeking lightweight budget planning
  • Pricing is handled through contact sales
  • Access is limited to the web platform
  • No free plan beyond the 14-day trial
Our verdict

LiftLab is a marketing measurement and budget optimization platform for enterprise marketing, analytics, and finance teams. It brings together marketing mix modeling, incrementality testing, daily advertising-platform signals, forecasts,…

Read the review →

Keen is a SaaS marketing investment decision platform for brands, agencies, and marketing leaders. It brings marketing mix modeling, performance measurement, predictive forecasting, budget allocation, scenario planning, and ROI analysis…

Read the review →
  1. LiftLabMarketing Performance Management Software 8.8Pricing on request
  2. KeenMarketing Performance Management Software 8.6Pricing on request · 14-day trial

Strengths and trade-offs

  • LiftLab — where it wins

    • Combines mix modeling, incrementality testing, and marginal ROI optimization
    • Supports constrained scenarios, forecasts, guardrails, and reallocation recommendations
    • Connects advertising, warehouse, commerce, CRM, and analytics data

    Where it doesn't

    • Pricing is handled through a contact-sales process
    • Marketing science specialists configure and calibrate the models
    • May be more than needed for teams seeking lightweight budget planning

  • Keen — where it wins

    • Combines Bayesian and machine-learning marketing mix modeling
    • Supports budget allocation, scenarios, forecasting, and incremental measurement
    • Connects with major marketing, data, and advertising platforms

    Where it doesn't

    • Pricing is handled through contact sales
    • Access is limited to the web platform
    • No free plan beyond the 14-day trial
  • LiftLab8.8/10 · Pricing on request

    A finance-oriented platform for measuring marketing impact and reallocating budgets.

    Visit LiftLabFull verdict →
  • Keen8.6/10 · Pricing on request · 14-day trial

    Keen combines mix modeling, forecasting, scenarios, and budget allocation for annual marketing planning.

    Visit KeenFull verdict →

More comparisons

All marketing performance management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update