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Head-to-head · Marketing Performance Management Software

Marmind vs Keen

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Marmind #1 in Marketing Performance Management Software 9.4/10 Pricing on request ✓ 0 of 5 features Visit Marmind
Keen #8 in Marketing Performance Management Software 8.6/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit Keen

Marmind leads on 0 checks, Keen on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMarmind · 9.4/10
  • Free trialonly Keen
  • Most featuresKeen · 4 of 5

Marmind scores higher on our rubric for marketing performance management software: 9.4 against 8.6 out of 10; our editors rank them #1 and #8.

Marmind is the better fit for enterprise marketing teams needing full control. Keen is the better fit for annual planners wanting MMM and forecasts.

  • Marmind fits best

    Enterprise marketing teams needing full control

  • Keen fits best

    Annual planners wanting MMM and forecasts

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Marmind 9.4/10 Visit ↗ Keen 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Marketing Performance Management Software #8 in Marketing Performance Management Software
Best for Enterprise marketing teams needing full control Annual planners wanting MMM and forecasts
Pricing model Paid Paid
Starting price — Pricing on request · 14-day trial
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Phone, Email, Tickets, Docs Email, Phone
Compliance ISO 27001, GDPR, SSO/SAML SOC 2
Integrations 10 integrations 275+ integrations
Built for Enterprise, Mid-market Mid-market, Enterprise
Features Marmind 0/5 · Keen 4/5
Budget planning Not checked yet ✓ (best)
Forecasting Not checked yet ✓ (best)
Scenario planning Not checked yet ✓ (best)
ROI reporting Not checked yet ✓ (best)
Approval workflows Not checked yet Not checked yet
Specs
Currency support Not checked yet Not checked yet
Planning horizon Not checked yet Annual
Our review
Pros
  • Combines planning, budgeting, spend tracking, and KPI dashboards
  • Connects CRM, analytics, ERP, advertising, and automation tools
  • Adds asset governance, workflow design, and AI attribution
  • Combines Bayesian and machine-learning marketing mix modeling
  • Supports budget allocation, scenarios, forecasting, and incremental measurement
  • Connects with major marketing, data, and advertising platforms
Cons
  • Plans require contacting sales rather than showing numeric prices
  • No free plan is available
  • Its enterprise breadth may exceed narrower team requirements
  • Pricing is handled through contact sales
  • Access is limited to the web platform
  • No free plan beyond the 14-day trial
Our verdict

Marmind is a marketing resource management platform for enterprise marketing teams, global brands, and distributed marketing organizations. It brings omnichannel campaign planning, budgeting, spend management, workflow automation, content…

Read the review →

Keen is a SaaS marketing investment decision platform for brands, agencies, and marketing leaders. It brings marketing mix modeling, performance measurement, predictive forecasting, budget allocation, scenario planning, and ROI analysis…

Read the review →
  1. MarmindMarketing Performance Management Software 9.4Pricing on request
  2. KeenMarketing Performance Management Software 8.6Pricing on request · 14-day trial

Strengths and trade-offs

  • Marmind — where it wins

    • Combines planning, budgeting, spend tracking, and KPI dashboards
    • Connects CRM, analytics, ERP, advertising, and automation tools
    • Adds asset governance, workflow design, and AI attribution

    Where it doesn't

    • Plans require contacting sales rather than showing numeric prices
    • No free plan is available
    • Its enterprise breadth may exceed narrower team requirements

  • Keen — where it wins

    • Combines Bayesian and machine-learning marketing mix modeling
    • Supports budget allocation, scenarios, forecasting, and incremental measurement
    • Connects with major marketing, data, and advertising platforms

    Where it doesn't

    • Pricing is handled through contact sales
    • Access is limited to the web platform
    • No free plan beyond the 14-day trial
  • Marmind9.4/10 · Pricing on request

    A centralized marketing operations platform for planning, spend control, workflows, and performance.

    Visit MarmindFull verdict →
  • Keen8.6/10 · Pricing on request · 14-day trial

    Keen combines mix modeling, forecasting, scenarios, and budget allocation for annual marketing planning.

    Visit KeenFull verdict →

More comparisons

All marketing performance management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update