Kantar BrandZ comparisons
Kantar BrandZ is compared head-to-head with GWI Brand Tracking, Kantar BrandHealth and YouGov BrandIndex and more: 7 head-to-heads in Brand Tracking Software, each with the specs and prices we checked.
Kantar BrandZ head-to-head
- Kantar BrandZ vs GWI Brand Tracking
- Kantar BrandZ vs Kantar BrandHealth
- Kantar BrandZ vs YouGov BrandIndex
- Kantar BrandZ vs Ipsos Brand Health Essentials
- Kantar BrandZ vs Attest
- Kantar BrandZ vs Qualtrics
- Kantar BrandZ vs SurveyMonkey
Kantar BrandZ vs each of them
| # | Tool | Free plan | Paid from | Awareness tracking | Perception measurement | Competitor benchmarking | Brand equity dashboard | Included responses | Score |
|---|---|---|---|---|---|---|---|---|---|
| 5 | Kantar BrandZ | — | — | — | Yes | Yes | — | — | 8.9 |
| 1 | GWI Brand Tracking | No | — | Yes | Yes | Yes | Yes | — | 9.3 |
| 2 | Kantar BrandHealth | — | — | Yes | Yes | Yes | Yes | — | 9.2 |
| 3 | YouGov BrandIndex | No | — | Yes | Yes | Yes | — | — | 9.1 |
| 4 | Ipsos Brand Health Essentials | — | — | Yes | Yes | Yes | — | — | 9.0 |
| 6 | Attest | No | — | — | — | — | — | — | 8.8 |
| 7 | Qualtrics | Yes | $420/mo | — | — | — | — | — | 8.7 |
| 8 | SurveyMonkey | Yes | — | — | — | — | — | — | 8.5 |
Compare Kantar BrandZ with any brand tracking software
These are the matchups our editors wrote up. The compare tool pairs Kantar BrandZ with any other product in Brand Tracking Software — and up to four at once — from the same checked specs.
Compare Kantar BrandZ with any tool side by side →
Every brand tracking software head-to-head →
Our full Kantar BrandZ verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Sep 2026
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