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IRIS

#9 of 36 in Location Intelligence Software

IRIS: A deep, model-driven planning platform for expansion teams with a high entry price. Ranked #9 of 36 in Location Intelligence Software by our editors (6.7/10); pricing: From €6,000/yr; best for high-budget, model-driven site planning.

6.7/10Editor score
Visit IRIS
IRIS6.7 Visit IRIS

At a glance

  • Editor score
    6.7 / 10
  • Pricing
    From €6,000/yr
  • Best for
    High-budget, model-driven site planning
  • Free plan
    No
  • Drive-time analysis
    Yes
  • Facts checked
    20 Sep 2026

  • Where it wins

    • Revenue forecasting uses customer store data and supports validation.
    • Models cannibalization, network impact, and expansion scenarios.
    • REST API, MCP server, exports, and role-based access support data teams.

  • Where it doesn't

    • Annual pricing starts at €6,000 per market and excludes VAT.
    • The published category specification lists a one-user limit.
    • Its depth and pricing may exceed the needs of smaller expansion teams.

Our verdict on IRIS

IRIS is a location-decision platform for retail, quick-service restaurant, and other expansion teams. It combines catchment analysis by travel mode and drive time with location scoring, demand drivers, revenue forecasting, cannibalization analysis, and scenario planning for openings, relocations, and closures. Browser-based workflows are complemented by a documented REST API and MCP server. The platform is built and hosted in Europe by The Big Data Company, based in Utrecht.

Pricing is structured by market and billed annually, with VAT excluded. IRIS Market costs €6,000 per market per year and includes standardized European data, walk and car catchments, location scores, and unlimited scores on the licensed market. IRIS Studio costs €9,000 per market per year and adds revenue forecasting, out-of-sample validation, calibration to customer sales data and estate, and support from the people who built it. The €16,000 IRIS plan adds guaranteed revenue forecasts, estate-specific catchment logic, validation on the customer’s stores, and dedicated senior modelling capacity. Kick Start is a €2,000 one-time option for entry validation work on estates below 15 locations.

The strongest case for IRIS is when expansion decisions depend on forecasting, customer-specific modelling, and network effects rather than simple map-based site comparisons. Its exports include CSV, XLSX, and GeoJSON, while integrations with Claude, ChatGPT, Cursor, VS Code, and GitHub Copilot extend access for technical and AI-oriented teams. Reader, Editor, and Owner roles provide structured access control. The trade-off is commercial and operational: pricing is per market, the entry tier already requires a substantial annual commitment, and the published category specification lists a one-user limit. IRIS suits well-funded retail and QSR expansion teams; smaller teams or buyers seeking lightweight location analysis should choose a simpler tool.

IRIS pricing

Plans From €6,000/yr No free plan — trial or paid only. Prices re-checked Sep 2026.
See plans on irisplatform.nl

All 4 IRIS plans and prices →

IRIS fact sheet

Free planNo
Paid fromNot verified
Drive-time analysisYes
Territory planningNot verified
Demographic dataYes
Data upload formatsNot verified
API accessYes
Included user limit1 users
DeploymentCloud
PlatformsWeb
Compliance & securityGDPR
SupportEmail, Phone
Built forMid-market, Enterprise (editorial estimate)
Integrations7 integrations: REST API, MCP server, Claude, ChatGPT, Cursor, VS Code …
PricingFrom €6,000/yr (source)
Websiteirisplatform.nl
Facts checked20 Sep 2026

IRIS integrations

IRIS lists 7 integrations on its own site.

  • REST API
  • MCP server
  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • GitHub Copilot

Alternatives to IRIS

See all IRIS alternatives →

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Featured on iTechGuides

Featured on iTechGuides — IRIS 6.7/10

IRIS is listed in our Location Intelligence Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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