Innovid comparisons
Paid#7 of 32 in Ad Server Software
Innovid is compared head-to-head with Microsoft Retail Media, Adform Publisher Ad Server and Adform Ad Server and more: 7 head-to-heads in Ad Server Software, each with the specs and prices we checked.
8.0/10Editor score
Innovid8.0
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Innovid head-to-head
- Innovid vs Microsoft Retail Media
- Innovid vs Adform Publisher Ad Server
- Innovid vs Adform Ad Server
- Innovid vs Revive Adserver
- Innovid vs Adtelligent
- Innovid vs Flashtalking
- Innovid vs AdButler
Innovid vs each of them
| # | Tool | Free plan | Paid from | Ad formats | Supported channels | White-label platform | Custom reporting | Score |
|---|---|---|---|---|---|---|---|---|
| 7 | Innovid | — | — | — | — | — | — | 8.0 |
| 1 | Microsoft Retail Media | — | — | — | — | — | — | 9.0 |
| 2 | Adform Publisher Ad Server | No | — | — | — | — | — | 8.8 |
| 3 | Adform Ad Server | No | — | Display and video | Web and mobile | — | Yes | 8.6 |
| 4 | Revive Adserver | Yes | — | — | — | — | — | 8.4 |
| 5 | Adtelligent | — | — | — | — | Yes | — | 8.3 |
| 6 | Flashtalking | — | — | — | — | — | — | 8.1 |
| 8 | AdButler | No | $179/mo | — | — | Yes | — | 7.9 |
Compare Innovid with any ad server
These are the matchups our editors wrote up. The compare tool pairs Innovid with any other product in Ad Server Software — and up to four at once — from the same checked specs.
Compare Innovid with any tool side by side →
Every ad server software head-to-head →
Our full Innovid verdict, pricing and fact sheet →
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Compared by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update