Microsoft Retail Media vs Innovid

Microsoft Retail Media9.0Visit IInnovid8.0Visit

Higher score Microsoft Retail Media #1 in Ad Server Software 9.0/10 Pricing on request ✓ 0 of 3 features Visit site

vs

I Innovid #7 in Ad Server Software 8.0/10 Pricing on request ✓ 0 of 3 features Visit Innovid

• Microsoft Retail Media fits best

  Retailers building omnichannel retail media

• Innovid fits best

  Mid-market and enterprise video advertising teams

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Side by side

Feature	Microsoft Retail Media 9.0/10 Visit ↗	IInnovid 8.0/10 Visit ↗
At a glance
Editor score	9.0	8.0
Ranking	#1 in Ad Server Software	#7 in Ad Server Software
Best for	Retailers building omnichannel retail media	Mid-market and enterprise video advertising teams
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Phone, Community, Docs · 24/7	Docs, Tickets
Integrations	2 integrations	5 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Microsoft Retail Media 0/3 · Innovid 0/3
White-label platform	Not published	Not published
Self-hosted option	Not published	Not published
Custom reporting	Not published	Not published
Specs
Ad formats	Not published	Not published
Supported channels	Not published	Not published
Impression limit	Not published	Not published
Our review
Pros	Runs native product ads across retailer websites and apps. Uses first-party shopper data for offsite targeting and audience intelligence. Connects campaign management with closed-loop reporting and omnichannel attribution.	Measures linear TV, CTV, and digital video campaigns Reports across channels with more than 450 analytics metrics Supports interactive ads and data-driven creative optimization
Cons	In-store retail media is still a pilot. Pricing requires contacting Microsoft. Its focus is retail media rather than general-purpose ad serving.	Pricing is handled through contact sales The listed platform is web Support channels listed are documentation and tickets
Our verdict	Microsoft Retail Media is an omnichannel advertising platform for retailers and advertisers, with a focus on monetizing shopper data and running retail media programs across digital and physical channels. Retailers can offer native product… Read the review →	Innovid brings ad creation, delivery, measurement, and optimization into a cloud platform for advertisers and publishers. Its stated channel coverage includes linear TV, connected TV, digital video, display, social, and audio, with… Read the review →

Strengths and trade-offs

• Microsoft Retail Media — where it wins

  • Runs native product ads across retailer websites and apps.
  • Uses first-party shopper data for offsite targeting and audience intelligence.
  • Connects campaign management with closed-loop reporting and omnichannel attribution.

  Where it doesn't

  • In-store retail media is still a pilot.
  • Pricing requires contacting Microsoft.
  • Its focus is retail media rather than general-purpose ad serving.

• Innovid — where it wins

  • Measures linear TV, CTV, and digital video campaigns
  • Reports across channels with more than 450 analytics metrics
  • Supports interactive ads and data-driven creative optimization

  Where it doesn't

  • Pricing is handled through contact sales
  • The listed platform is web
  • Support channels listed are documentation and tickets

• Microsoft Retail Media9.0/10 · Pricing on request

  A retail-focused ad platform spanning retailer sites, offsite placements and an in-store pilot.

  Visit siteFull verdict →
• IInnovid8.0/10 · Pricing on request

  Cross-channel ad serving and video measurement with real-time campaign optimization.

  Visit InnovidFull verdict →