Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Ad Server Software

Revive Adserver vs Innovid

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Revive Adserver #4 in Ad Server Software 8.4/10 Free plan Free plan✓ 0 of 3 features Try Revive Adserver
Innovid #7 in Ad Server Software 8.0/10 Pricing on request ✓ 0 of 3 features Visit Innovid

Revive Adserver leads on 1 check, Innovid on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRevive Adserver · 8.4/10
  • Free planonly Revive Adserver

Revive Adserver scores higher on our rubric for ad server software: 8.4 against 8.0 out of 10; our editors rank them #4 and #7.

Revive Adserver offers free plan; Innovid doesn't publish it.

Revive Adserver is the better fit for teams seeking a known open-source ad server. Innovid is the better fit for mid-market and enterprise video advertising teams.

  • Revive Adserver fits best

    Teams seeking a known open-source ad server

  • Innovid fits best

    Mid-market and enterprise video advertising teams

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Revive Adserver 8.4/10 Visit ↗ Innovid 8.0/10 Visit ↗
At a glance
Editor score 8.4 8.0
Ranking #4 in Ad Server Software #7 in Ad Server Software
Best for Teams seeking a known open-source ad server Mid-market and enterprise video advertising teams
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Docs, Community Docs, Tickets
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Revive Adserver 0/3 · Innovid 0/3
White-label platform Not published Not published
Self-hosted option Not published Not published
Custom reporting Not published Not published
Specs
Ad formats Not published Not published
Supported channels Not published Not published
Impression limit Not published Not published
Our review
Pros
  • Manage advertisers, campaigns, banners, websites, zones and users
  • Target delivery by campaign, banner, frequency, URL and geography
  • Track requests, impressions, clicks and conversions across ad formats
  • Measures linear TV, CTV, and digital video campaigns
  • Reports across channels with more than 450 analytics metrics
  • Supports interactive ads and data-driven creative optimization
Cons
  • Hosted plan highlights focus on included ad-request volumes
  • Hosted and self-hosted editions have different operating models
  • Support channels listed are documentation and community
  • Pricing is handled through contact sales
  • The listed platform is web
  • Support channels listed are documentation and tickets
Our verdict

Revive Adserver serves publishers, ad networks and advertisers that need to manage campaigns and deliver ads across websites, apps and video players. Aqua Platform offers a free downloadable, self-hosted open-source edition alongside a…

Read the review →

Innovid brings ad creation, delivery, measurement, and optimization into a cloud platform for advertisers and publishers. Its stated channel coverage includes linear TV, connected TV, digital video, display, social, and audio, with…

Read the review →
  1. Revive AdserverAd Server Software 8.4Free plan
  2. InnovidAd Server Software 8.0Pricing on request

Strengths and trade-offs

  • Revive Adserver — where it wins

    • Manage advertisers, campaigns, banners, websites, zones and users
    • Target delivery by campaign, banner, frequency, URL and geography
    • Track requests, impressions, clicks and conversions across ad formats

    Where it doesn't

    • Hosted plan highlights focus on included ad-request volumes
    • Hosted and self-hosted editions have different operating models
    • Support channels listed are documentation and community

  • Innovid — where it wins

    • Measures linear TV, CTV, and digital video campaigns
    • Reports across channels with more than 450 analytics metrics
    • Supports interactive ads and data-driven creative optimization

    Where it doesn't

    • Pricing is handled through contact sales
    • The listed platform is web
    • Support channels listed are documentation and tickets

More comparisons

All ad server software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update