Hostly CRM review
A detailed hospitality CRM for connecting guest, wellness, membership, and activity records.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hostly CRM is a hospitality customer relationship management module for hotels, wellness resorts, fitness clubs, and mixed-use properties. It is designed for teams across front desk, spa, fitness, food and beverage, membership, and guest experience operations. Its Guest 360 profiles combine stays, dining, wellness, fitness, memberships, wallet data, preferences, notes, relationships, and activity history. The system also supports individual and corporate guest accounts, household relationships, stay-aware context, allergy flags, VIP tags, and chronological engagement timelines.
Pricing is structured around one Hostly Platform plan, available at $39 per user per month with monthly billing or $29 per user per month with annual billing. Both versions include all modular modules, Guest 360 CRM, six AI agents, and unlimited locations. There is no free plan, while the 14-day option is a trial. For ecosystem fit, Hostly connects with Booking.com, Expedia, Agoda, Hotels.com, Trip.com, Vrbo, Trivago, Tripadvisor, and Google Hotels, plus WHOOP, Oura Ring, Garmin, Apple Health, and Twilio. Reservation sync, guest messaging, loyalty programs, and marketing automation are included in the listed category capabilities.
The standout strength is record depth for properties where hospitality extends beyond the room. Wellness and fitness histories can include treatments, protocols, attendance, and coach notes, while membership wallets cover tiers, credits, loyalty points, gift cards, referrals, and folio balance. Search and duplicate-profile merging support identity management across departments. Hostly CRM is a strong fit for wellness-led hotels and mixed-use properties that need one operational guest record. Properties seeking verified segmentation or a free entry tier should consider alternatives with those specific priorities.
Hostly CRM pros and cons
- Where it wins
- Combines stays, dining, wellness, fitness, and membership data
- Tracks loyalty points, credits, gift cards, referrals, and folio balances
- Connects travel, health, messaging, and booking platforms
- Where it doesn't
- Starts at $29 per user per month with annual billing
- No free plan; the trial lasts 14 days
- Verified segmentation is not presented as a capability
Hostly CRM fact sheet, pricing and score →
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