Hippo review
A focused Apple CRM with reminders, imports, backups, and a low-cost lifetime option.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hippo is a personal CRM for managing relationships with friends, family, mentors, colleagues, and other important contacts. It combines contact notes, events, reminders, recurring events, and to-dos in an Apple-focused app for iPhone, iPad, and Mac. The product is designed for people who want a private relationship-management tool without creating an account or granting mandatory Contacts access. Its narrow platform focus makes it most suitable for users already working within Apple’s ecosystem.
The feature set covers the practical building blocks of lightweight relationship management. Users can import contacts from the device address book and calendar events from Apple Calendar, then add notes, meetings, important life events, reminders, and recurring events. Integrations with Apple Contacts, Apple Calendar, and iCloud Drive support that workflow. Optional private iCloud synchronization and backup add continuity across Apple devices, while Face ID, Touch ID, or passcode protection provides device-level access controls. Hippo does not include AI features or verified interaction history, so it is better suited to manually maintained relationship notes than to automated engagement tracking.
Pricing is straightforward: the published plans show a 30-day free trial, followed by an Annual plan at $14.99 per year or a Lifetime plan at €29.99 as a one-time purchase. The Annual plan provides the personal CRM features after the trial, while the Lifetime plan removes recurring payments. Hippo is a strong fit for Apple users who value a focused, low-cost app with a lifetime option and private iCloud support. Choose another product if you need web, Windows, or Android access, AI assistance, or verified interaction history.
Hippo pros and cons
- Where it wins
- Notes, events, recurring reminders, and to-dos in one place
- Imports contacts and calendar events from Apple apps
- Optional private iCloud backup plus device protection
- Where it doesn't
- Designed for iOS and macOS rather than web, Windows, or Android
- No AI features or verified interaction history
- No free plan after the 30-day trial
Hippo fact sheet, pricing and score →
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