HappyForms
HappyForms: A full-featured WordPress form builder with unlimited responses and flexible paid tiers. Ranked #44 of 70 in Lead Capture Software by our editors (6.0/10); pricing: Free plan; best for wordPress sites needing full-featured forms.
At a glance
- Editor score6.0 / 10
- PricingFree plan
- Best forWordPress sites needing full-featured forms
- Free planYes
- Paid from$89/site/yr
- Founded2017 · Florida, United States
- Facts checked22 Sep 2026
Where it wins
- Unlimited forms and responses with submission search and management
- Conditional logic, multi-page forms, uploads, and signature fields
- PayPal, Stripe, automation, and email marketing integrations
Where it doesn't
- Paid plans start at $89 per website per year
- Advanced integrations and payments begin with the Pro plan
- Designed specifically for WordPress websites and self-hosted use
Our verdict on HappyForms
HappyForms is a WordPress form builder for contact, signup, survey, registration, payment, and other online forms. It is aimed at WordPress website owners, creators, small organizations, and businesses that need customizable forms without separate add-ons. The product includes a real-time builder in the WordPress customizer, unlimited forms and responses, submission data management, search, reCAPTCHA spam protection, and lead-routing capabilities. A free version is available, while paid licenses support one website, up to three websites, or unlimited websites.
Its main strength is the depth of its form-building feature set. Multi-page forms and conditional logic support more tailored user journeys, while file uploads and signature fields extend its use beyond basic contact forms. Payment forms support PayPal and Stripe, and submission management helps teams organize and search collected data. Starter costs $89 per website per year and adds over 20 advanced fields, priority email support, conditional logic, multi-page forms, file uploads, and signature collection. Pro costs $159 per year and adds email marketing and automation integrations, payment integrations, up to three websites, and no transaction fees.
HappyForms also fits a broader WordPress marketing stack through Zapier, Make, Integrately, ActiveCampaign, SureTriggers, AWeber, Constant Contact, ConvertKit, Mailchimp, MailerLite, SendFox, SendGrid, and Sendinblue. Unlimited costs $399 per year and adds unlimited websites and priority support. Choose HappyForms when a WordPress site needs more than a basic contact form, particularly for conditional workflows, payments, or managed submissions. Sites outside WordPress, or teams seeking these capabilities across other website platforms, should consider a different form solution.
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HappyForms pricing
All 3 HappyForms plans and prices →
HappyForms fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $89/site/yr |
| Form limit | Not verified |
| Pop-up limit | Not verified |
| Landing page limit | Not verified |
| A/B testing | Not verified |
| Lead routing | Yes |
| Webhooks | Not verified |
| Money-back guarantee | 14 days |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 5,000+ integrations: PayPal, Stripe, Zapier, Make, Integrately, ActiveCampaign … |
| Pricing | Free plan (source) |
| Website | happyforms.io |
| Facts checked | 22 Sep 2026 |
HappyForms integrations
HappyForms lists 5,000+ integrations on its own site — the 20 named here are the ones its pages call out.
- PayPal
- Stripe
- Zapier
- Make
- Integrately
- ActiveCampaign
- SureTriggers
- AWeber
- Constant Contact
- ConvertKit
- Mailchimp
- MailerLite
- SendFox
- SendGrid
- Sendinblue
- EmailOctopus
- Drip
- MailPoet
- Thrive Automator
- Google Analytics
Alternatives to HappyForms
- involve.meBuild scored lead funnels with routing, CRM, email automation, and analytics.9.4
- ConvertFlowA visual lead-capture builder with personalization and testing, though live funnels require a paid plan.9.2
- TypeformA polished form and quiz builder with branching, embeds, payments, and analytics.9.1
See all HappyForms alternatives →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used HappyForms for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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