GivingDNA
GivingDNA: A Salesforce-centered donor intelligence platform with deep segmentation and contact-sales pricing. Ranked #5 of 20 in Nonprofit Donor Prospecting Software by our editors (8.9/10); pricing: Pricing on request; best for salesforce-centered teams needing segmentation depth.
At a glance
- Editor score8.9 / 10
- PricingPricing on request
- Best forSalesforce-centered teams needing segmentation depth
- Prospect scoringYes
- Facts checked21 Sep 2026
Where it wins
- Combines wealth, affinity, RFM, and opportunity segmentation
- Automates Salesforce synchronization and supports CRM data appends
- Provides dashboards for donor, giving, mid-level, and major-gift programs
Where it doesn't
- Contact-sales pricing makes budget comparison harder
- Available as a web platform rather than a broader platform mix
- Geographic coverage and screening limits are not specified
Our verdict on GivingDNA
GivingDNA is a cloud-based fundraising analytics and donor intelligence platform for nonprofit organizations. It enriches constituent and giving data with demographic, psychographic, philanthropic, wealth, and engagement attributes. Fundraising teams can use it to identify prospects, analyze donor behavior, create upgrade and lapse-risk segments, support sustainer programs, and inform mid-level and major-gift work. It is best suited to organizations that want detailed segmentation connected to CRM workflows, particularly Salesforce-centered teams.
Its strongest area is the depth of its donor intelligence toolkit. Constituent dashboards combine wealth, interests, philanthropic priorities, demographics, and engagement channels, while giving dashboards surface donor and giving metrics. RFM scoring, prospect identification by wealth, income, charitable behavior, and affinity, plus opportunity segments for upgrades, sustainers, and lapse risk give fundraising teams several ways to prioritize outreach. AI-driven modeling supports segmentation and messaging, and direct-response reporting adds demographic and psychographic breakdowns. These capabilities make GivingDNA a fit for teams that need more than basic donor lists or campaign reporting.
CRM and reporting fit are central to the product. GivingDNA supports Salesforce, Virtuous, Blackbaud NXT, and Allegiance CRM, with automated Salesforce synchronization and CRM data appends for demographic, psychographic, and giving behavior data. Pricing is contact-sales, with contractual task orders rather than public plan tiers, so organizations should clarify scope and commercial terms during evaluation. Teams seeking advanced wealth, affinity, prospect, and engagement analysis may find the platform well aligned; organizations wanting transparent self-serve pricing, a wider platform footprint, or clearly defined screening coverage should consider alternatives.
Questions about GivingDNA
What does GivingDNA run on? Web. It runs in the cloud.
What does GivingDNA integrate with? 4 integrations: Salesforce, Virtuous, Blackbaud NXT and Allegiance CRM.
Who is GivingDNA built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
Your product? Our editors can test GivingDNA in depth and publish a review, labelled as paid · from $149/mo →
GivingDNA pricing
GivingDNA fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Wealth screening | Yes |
| Affinity screening | Yes |
| Prospect scoring | Yes |
| Engagement signals | Yes |
| CRM integration | Yes |
| Data coverage | Not verified |
| Screening limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Salesforce, Virtuous, Blackbaud NXT, Allegiance CRM |
| Pricing | Pricing on request |
| Website | givingdna.com |
| Facts checked | 21 Sep 2026 |
GivingDNA integrations
GivingDNA lists 4 integrations on its own site.
- Salesforce
- Virtuous
- Blackbaud NXT
- Allegiance CRM
Alternatives to GivingDNA
- DonorSearchA broad donor-screening system for nonprofits that need wealth, affinity, and predictive signals.9.4
- HatchBroad AI donor intelligence at a price designed for budget-conscious nonprofit teams.9.3
- iWave by KindsightA data-rich prospecting platform for international fundraising teams.9.2
See all GivingDNA alternatives →
GivingDNA vs the competition
- GivingDNA vs DonorSearch
- GivingDNA vs Hatch
- GivingDNA vs iWave by Kindsight
- GivingDNA vs Dataro
- GivingDNA vs EverTrue
- GivingDNA vs Blackbaud ResearchPoint
Compare GivingDNA with any tool side by side →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used GivingDNA for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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