Hatch vs GivingDNA

Hatch9.3Visit GivingDNA8.9Visit

Higher score Hatch #2 in Nonprofit Donor Prospecting Software 9.3/10 Free plan Free plan✓ 5 of 5 features Visit Hatch

vs

GivingDNA #5 in Nonprofit Donor Prospecting Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit GivingDNA

• Hatch fits best

  Budget-conscious teams wanting extensive AI features

• GivingDNA fits best

  Salesforce-centered teams needing segmentation depth

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Side by side

Feature	Hatch 9.3/10 Visit ↗	GivingDNA 8.9/10 Visit ↗
At a glance
Editor score	9.3	8.9
Ranking	#2 in Nonprofit Donor Prospecting Software	#5 in Nonprofit Donor Prospecting Software
Best for	Budget-conscious teams wanting extensive AI features	Salesforce-centered teams needing segmentation depth
Pricing model	Free plan + paid	Paid
Starting price	$150/mo	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email	Email, Community, Docs
Integrations	3 integrations	4 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Hatch 5/5 · GivingDNA 5/5
Wealth screening	✓	✓
Affinity screening	✓	✓
Prospect scoring	✓	✓
Engagement signals	✓	✓
CRM integration	✓	✓
Specs
Data coverage	Us	Not checked yet
Screening limit	5000 prospects	Not checked yet
Our review
Pros	AI scoring covers affluence, propensity, affinity, and RFM signals Enriches profiles with wealth, giving, lifestyle, career, and contact data Connects with Raiser’s Edge NXT, Salesforce, and other platforms via API	Combines wealth, affinity, RFM, and opportunity segmentation Automates Salesforce synchronization and supports CRM data appends Provides dashboards for donor, giving, mid-level, and major-gift programs
Cons	Free access is limited to 50 enrichment profiles, one seat, and 50 drafts monthly Listed data coverage is US-focused Elevated Profiles are priced separately from the main platform plans	Contact-sales pricing makes budget comparison harder Available as a web platform rather than a broader platform mix Geographic coverage and screening limits are not specified
Our verdict	Hatch is a web-based donor intelligence and prospect research platform for nonprofit fundraisers, prospect researchers, marketers, and peer-to-peer campaign managers. It combines donor profile enrichment, public donation history,… Read the review →	GivingDNA is a cloud-based fundraising analytics and donor intelligence platform for nonprofit organizations. It enriches constituent and giving data with demographic, psychographic, philanthropic, wealth, and engagement attributes.… Read the review →

Strengths and trade-offs

• Hatch — where it wins

  • AI scoring covers affluence, propensity, affinity, and RFM signals
  • Enriches profiles with wealth, giving, lifestyle, career, and contact data
  • Connects with Raiser’s Edge NXT, Salesforce, and other platforms via API

  Where it doesn't

  • Free access is limited to 50 enrichment profiles, one seat, and 50 drafts monthly
  • Listed data coverage is US-focused
  • Elevated Profiles are priced separately from the main platform plans

• GivingDNA — where it wins

  • Combines wealth, affinity, RFM, and opportunity segmentation
  • Automates Salesforce synchronization and supports CRM data appends
  • Provides dashboards for donor, giving, mid-level, and major-gift programs

  Where it doesn't

  • Contact-sales pricing makes budget comparison harder
  • Available as a web platform rather than a broader platform mix
  • Geographic coverage and screening limits are not specified

• Hatch9.3/10 · Free plan

  Broad AI donor intelligence at a price designed for budget-conscious nonprofit teams.

  Visit HatchFull verdict →
• GivingDNA8.9/10 · Pricing on request

  A Salesforce-centered donor intelligence platform with deep segmentation and contact-sales pricing.

  Visit GivingDNAFull verdict →