GivingDNA vs EverTrue

GivingDNA8.9Visit EverTrue8.8Visit

Higher score GivingDNA #5 in Nonprofit Donor Prospecting Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit GivingDNA

vs

EverTrue #6 in Nonprofit Donor Prospecting Software 8.8/10 Pricing on request ✓ 0 of 5 features Visit EverTrue

• GivingDNA fits best

  Salesforce-centered teams needing segmentation depth

• EverTrue fits best

  Advancement teams combining research and engagement

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Side by side

Feature	GivingDNA 8.9/10 Visit ↗	EverTrue 8.8/10 Visit ↗
At a glance
Editor score	8.9	8.8
Ranking	#5 in Nonprofit Donor Prospecting Software	#6 in Nonprofit Donor Prospecting Software
Best for	Salesforce-centered teams needing segmentation depth	Advancement teams combining research and engagement
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Community, Docs	Email, Docs
Compliance	GDPR	GDPR
Integrations	4 integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features GivingDNA 5/5 · EverTrue 0/5
Wealth screening	✓ (best)	Not checked yet
Affinity screening	✓ (best)	Not checked yet
Prospect scoring	✓ (best)	Not checked yet
Engagement signals	✓ (best)	Not checked yet
CRM integration	✓ (best)	Not checked yet
Specs
Data coverage	Not checked yet	Not checked yet
Screening limit	Not checked yet	Not checked yet
Our review
Pros	Combines wealth, affinity, RFM, and opportunity segmentation Automates Salesforce synchronization and supports CRM data appends Provides dashboards for donor, giving, mid-level, and major-gift programs	80+ filters support targeted segmentation and outreach Web, iOS, and Android apps provide mobile constituent access Connects with fundraising CRMs, event tools, and outreach platforms
Cons	Contact-sales pricing makes budget comparison harder Available as a web platform rather than a broader platform mix Geographic coverage and screening limits are not specified	Quote-based pricing requires a demo request Broad scope may exceed teams seeking only wealth screening Advanced workflows span many tools and data types
Our verdict	GivingDNA is a cloud-based fundraising analytics and donor intelligence platform for nonprofit organizations. It enriches constituent and giving data with demographic, psychographic, philanthropic, wealth, and engagement attributes.… Read the review →	EverTrue is a cloud-based alumni and donor engagement platform for higher education and nonprofit advancement teams. It combines constituent and alumni profiles with career, wealth, social engagement, event, giving, and interest data.… Read the review →

Strengths and trade-offs

• GivingDNA — where it wins

  • Combines wealth, affinity, RFM, and opportunity segmentation
  • Automates Salesforce synchronization and supports CRM data appends
  • Provides dashboards for donor, giving, mid-level, and major-gift programs

  Where it doesn't

  • Contact-sales pricing makes budget comparison harder
  • Available as a web platform rather than a broader platform mix
  • Geographic coverage and screening limits are not specified

• EverTrue — where it wins

  • 80+ filters support targeted segmentation and outreach
  • Web, iOS, and Android apps provide mobile constituent access
  • Connects with fundraising CRMs, event tools, and outreach platforms

  Where it doesn't

  • Quote-based pricing requires a demo request
  • Broad scope may exceed teams seeking only wealth screening
  • Advanced workflows span many tools and data types

• GivingDNA8.9/10 · Pricing on request

  A Salesforce-centered donor intelligence platform with deep segmentation and contact-sales pricing.

  Visit GivingDNAFull verdict →
• EverTrue8.8/10 · Pricing on request

  A broad advancement platform for prospect discovery, engagement, and portfolio management.

  Visit EverTrueFull verdict →