GenieCRM
GenieCRM: A broad real estate CRM suite for brokerages that need configurable workflows. Ranked #54 of 248 in Real Estate CRM Software by our editors (4.1/10); pricing: Paid; best for growing brokerages needing configurable CRM depth.
At a glance
- Editor score4.1 / 10
- PricingPaid
- Best forGrowing brokerages needing configurable CRM depth
- Free planNo
- Paid from$195/mo
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Lead scoring, visual pipelines and agent assignment support structured follow-up.
- MLS alerts, market reports and GenieCMA connect CRM work with property data.
- WordPress capture, mobile PWA access and multiple support channels extend coverage.
Where it doesn't
- Plans start at $195 per month, with no free plan.
- Core CRM, drip campaigns and client alerts are highlighted from the Agent plan.
- Mobile access uses an installable PWA rather than an App Store listing.
Our verdict on GenieCRM
GenieCRM is a real estate CRM module within the MLS Genie WordPress platform. It is designed for solo agents, agent teams, independent brokerages and larger organizations that need lead management alongside website, listing and client communication tools. The platform combines contact records, activity timelines, lead scoring, drag-and-drop pipelines, task assignment, automated follow-up, MLS-based property alerts, market reports and comparative market analysis tools. It supports web, iOS, Android, API and self-hosted environments, with WordPress deployment at its center.
Pricing is structured as flat monthly plans rather than per-user billing. Starter costs $195 per month and includes a WordPress IDX website, MLS import, live search, listing SEO, a Market Data Library and the Ask Genie AI assistant. Agent costs $495 per month and adds GenieCRM leads, pipelines and tasks, drip campaigns, client alerts, GenieCMA, lead capture forms, webhooks, GeniePWA and GeniePortal. Agent Pro costs $795 per month and adds AI website chat, Property Intelligence, Reputation Manager, Social Manager and GenieLayers map overlays. Team costs $1,695 per month and adds team chat, commission management, two-way SMS, multi-agent pipeline management and seller prospecting.
The strongest fit is a growing brokerage that wants one configurable system spanning website capture, CRM workflows, property matching, marketing and team operations. Integrations with Gravity Forms, WPForms, Contact Form 7, Forminator, Ninja Forms and CINC support lead intake, while automated MLS alerts and saved buyer criteria help connect prospects with listings. The platform also offers email, phone, chat, ticket and documentation support, 24/7 support availability, and SOC 2 compliance. Smaller teams should weigh the $195 monthly starting point, while brokerages needing white-label builds, multi-office management, full-service onboarding and priority support can consider the Brokerages plan.
Your product? Our editors can test GenieCRM in depth and publish a review, labelled as paid · from $149/mo →
GenieCRM pricing
All 5 GenieCRM plans and prices →
GenieCRM fact sheet
| Free plan | No |
|---|---|
| Paid from | $195/mo |
| Automated follow-up | Yes |
| Lead routing | Yes |
| Property matching | Yes |
| Website included | Yes |
| Mobile app | Yes |
| Email marketing | Yes |
| Lead import | Yes |
| Deployment | Self-hosted, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2 |
| Support | Email, Phone, Live chat, Tickets, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Gravity Forms, WPForms, Contact Form 7, Forminator, Ninja Forms, CINC See all → |
| Pricing | Paid (source) |
| Website | mlsgenie.com |
| Facts checked | 22 Sep 2026 |
GenieCRM integrations
GenieCRM lists 6 integrations on its own site.
- Gravity Forms
- WPForms
- Contact Form 7
- Forminator
- Ninja Forms
- CINC
See all GenieCRM integrations →
Alternatives to GenieCRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all GenieCRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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