FreshDirect
FreshDirect: A New York-area online grocer with scheduled delivery, pickup, and select express options. Ranked #33 of 41 in Grocery Delivery Apps by our editors (5.9/10); pricing: 60-day trial; best for freshDirect shoppers in its selected service areas.
At a glance
- Editor score5.9 / 10
- Pricing60-day trial
- Best forFreshDirect shoppers in its selected service areas
- Free planNo
- Founded2002 · Bronx, New York, United States
- Facts checked14 Nov 2026
Where it wins
- Shop for groceries, produce, meat, seafood, prepared foods, and household items.
- Choose next-day, same-day, or scheduled delivery where available.
- Save a cart across the app and desktop; Bronx car pickup is also available.
Where it doesn't
- Service is geographically limited, with availability depending on delivery address.
- Express delivery is limited to select parts of Manhattan, Brooklyn, and Queens.
- Delivery fees vary by location, and DeliveryPass's recurring price is not stated.
Our verdict on FreshDirect
FreshDirect is an online supermarket serving the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore. It suits shoppers in those areas who want groceries, produce, meat, seafood, prepared meals, and household items delivered at a selected time. Orders are prepared at its Bronx facility, and car pickup is available at a designated Bronx location. Shopping is available on the web, iOS, and Android.
Delivery options depend on the address. FreshDirect offers next-day delivery and lets customers order up to a week in advance; same-day delivery is available in many service areas, while express delivery is limited to select parts of Manhattan, Brooklyn, and Queens. That mix makes it useful for shoppers who can plan around delivery windows, but it is not a broadly available rapid-delivery option. A cart saved across app and desktop can help customers continue an order across those platforms.
DeliveryPass includes unlimited free grocery delivery and timeslot reservations, with a 60-day free trial. The recurring membership price is not specified here, and delivery fees vary by location, with the applicable amount shown at checkout. Support is available by chat, email, and phone, but not 24/7. FreshDirect is a fit for shoppers within its service area who value a supermarket-style selection and scheduled delivery or Bronx pickup. Shoppers outside those areas, or those who need express delivery beyond its select neighborhoods, should look elsewhere.
Your product? Our editors can test FreshDirect in depth and publish a review, labelled as paid · from $149/mo →
FreshDirect pricing
FreshDirect fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Store pickup | Yes |
| Same-day delivery | Yes |
| Under-1-hour delivery | Yes |
| Scheduled windows | Yes |
| Service model | Supermarket |
| Retailer or store count | Not verified |
| Free trial | 60 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | PCI DSS |
| Support | Live chat, Email, Phone |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | 60-day trial |
| Website | freshdirect.com |
| Facts checked | 14 Nov 2026 |
Alternatives to FreshDirect
- Walmart GroceryFlexible grocery ordering with pickup and delivery options that vary by location.9.2
- ASDA GroceriesA flexible ASDA grocery service with booked slots, collection and partner express delivery.9.1
- OcadoShop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery.9.0
See all FreshDirect alternatives →
Used FreshDirect? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used FreshDirect for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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