Folio review
A low-cost demo builder with capture, analytics, forms, and useful integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Folio helps growth, sales, product marketing, and customer-success teams create and share interactive product demos and walkthroughs. Its browser extension captures application screens, while the no-code editor supports content and HTML changes. Teams can add guides, annotations, video narration, personal video recordings, reusable templates, lead forms, viewer analytics, custom branding, and shareable or embedded demos. Folio runs on the web, through a Chrome extension, and via an API, making it suitable for teams that need demos across marketing, sales, and customer-facing workflows.
Pricing covers a free option and four paid tiers. The Free plan supports one user, two Basic Demos, two Basic Templates, unlimited demo steps or screens, unlimited demo views, and Basic Demo/Analytics. Lite costs $29 per user per month monthly or $25 per user per month with annual billing, adding up to 15 Basic Demos, HTML Capture, image and video uploads, Custom Themes, and Basic Support. Pro costs $49 monthly or $42 with annual billing for one user and adds unlimited demos and templates, Custom Branding, Advanced Integrations, and Custom Forms. Team costs $69 per user per month and adds multiple users, workspace management, permissions, collaboration, a custom subdomain, and Priority Support. Enterprise adds multiple teams, open APIs, SAML SSO integrations, Dedicated Support, and custom data retention policies.
Folio’s integration range fits teams connecting demos to CRM, marketing, communication, and workflow tools. Listed integrations include Gmail, Intercom, Google Drive, Segment, Google Calendar, Zapier, HubSpot, OpenAI, Marketo, Slack, and Salesforce. The product is a strong fit for small teams that want a free starting point or a $25 annual entry tier with lead capture and analytics. Larger organizations should consider whether the Team and Enterprise capabilities match their collaboration, identity, API, and data-retention requirements.
Questions about Folio
Does Folio have a free plan? Yes, there is a free plan; paid plans start at $29/user/mo (Lite).
How much does Folio cost? Folio lists 3 paid plans; the lowest is Lite at $29/user/mo.
Is there a free trial of Folio? Yes: a 14-day free trial.
What does Folio run on? Web and Chrome extension. It runs in the cloud and as a browser extension.
What does Folio integrate with? 11 integrations, including Gmail, Intercom, Google Drive, Segment and Google Calendar.
Who is Folio built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Folio pros and cons
- Where it wins
- Free plan includes unlimited demo steps and views
- Supports capture, editing, guides, forms, analytics, and branding
- Integrates with HubSpot, Salesforce, Slack, Zapier, and Marketo
- Where it doesn't
- Free plan limits users to two basic demos and templates
- Advanced collaboration starts at the Team plan
- Enterprise pricing is not published
Folio fact sheet, pricing and score →
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