FigPii
FigPii: A broad CRO toolkit pairing A/B testing with heatmaps, recordings, polls, and targeting. Ranked #22 of 40 in Conversion Rate Optimization Software by our editors (7.0/10); pricing: Free plan; best for web teams needing testing plus visitor behavior tools.
At a glance
- Editor score7.0 / 10
- PricingFree plan
- Best forWeb teams needing testing plus visitor behavior tools
- Free planYes
- Paid from$149.99/mo
- Facts checked22 Sep 2026
Where it wins
- Combines A/B tests, split URL tests, and visual page editing
- Includes heatmaps, recordings, polls, surveys, and goal reporting
- Connects with Shopify, analytics tools, and tag management platforms
Where it doesn't
- Platform support is limited to the web
- Visitor allowances apply to the Free Tester, Small, and Medium plans
- Paid pricing rises from $149.99 to $449.99 per month
Our verdict on FigPii
FigPii is a web-based conversion optimization platform for e-commerce brands, SaaS companies, and CRO agencies. It brings A/B testing, split URL testing, visual page variation editing, visitor targeting, heatmaps, session recordings, polls, surveys, and experiment reporting into one service. Teams can target visitors by device, browser, and other characteristics while investigating clicks, movement, scrolling, and recorded sessions. Its strongest fit is for web teams that want testing and visitor behavior analysis together rather than separate tools for each task.
Pricing is structured around visitor volume and plan scope. Free Tester includes 15,000 visitors per month, unlimited A/B tests, users, heatmaps, recordings, and polls. Small costs $149.99 per month and raises the allowance to 30,000 visitors, while Medium costs $299.99 per month and includes 60,000 visitors. Large costs $449.99 per month and adds priority support alongside unlimited A/B tests, users, heatmaps, recordings, and polls. Enterprise is designed for more than 1,000,000 visitors per month and uses contact-sales pricing. The free plan gives smaller teams a way to access the core toolkit before moving to paid tiers.
The integration set supports common commerce and analytics workflows, including Shopify, BigCommerce, WooCommerce, Google Analytics, Heap, Mixpanel, Clicky, and Google Tag Manager. FigPii is particularly suitable when teams need to connect experiment results with behavioral evidence from heatmaps and recordings. Its focus is narrower than a broader marketing suite, and support for the product is web-only. Choose FigPii if your CRO work centers on website experiments and diagnosing conversion friction; consider an alternative if you need native support beyond web properties or a wider cross-channel platform.
Your product? Our editors can test FigPii in depth and publish a review, labelled as paid · from $149/mo →
FigPii pricing
All 5 FigPii plans and prices →
FigPii fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $149.99/mo |
| Personalization | Not verified |
| Experiment workflows | Yes |
| Funnel diagnostics | Yes |
| Visual editor | Yes |
| Platform support | Web |
| Included visitors | 30000 visitors/mo |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, SOC 2, ISO 27001, SSO/SAML |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Google Analytics, Google Tag Manager See all → |
| Pricing | Free plan (source) |
| Website | figpii.com |
| Facts checked | 22 Sep 2026 |
FigPii integrations
FigPii lists 2 integrations on its own site.
- Google Analytics
- Google Tag Manager
Alternatives to FigPii
- Optimizely ExperimentationA broad experimentation suite for organizations running web, mobile, and server-side tests.9.4
- Omniconvert ExploreBroad experimentation coverage with a free plan for up to 50,000 tested visitors.9.2
- Zoho PageSenseA broad CRO platform with a forever-free plan and testing across web, mobile, and APIs.9.0
Also Ranked In
FigPii is ranked in 4 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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